FIS Recruitment Staffing and recruiting, three offices in Pennsylvania and New York

No mentions in AI answers.
Now ChatGPT's first call in two towns.

FIS Recruitment runs three staffing offices: Hazleton and Bethlehem in Pennsylvania, and Islandia on Long Island. In December 2025, when we asked ChatGPT for staffing agencies in those towns, it answered with Randstad, Robert Half and Adecco, and not FIS. On September 9, 2026, we asked again. For a temp agency near Islandia and for executive recruiters in Bethlehem, ChatGPT said to call FIS first.

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First call ChatGPT, Islandia temps and
Bethlehem recruiters, September 9

1,319 calls From the three Google profiles,
December 2025 to May 2026

7 of 10 Islandia searches at number one
in Google by day 60

ChatGPT answering a business owner in Islandia, NY that FIS Recruitment would be its first call for temporary office and light industrial staff — ChatGPTSeptember 9, 2026
We asked ChatGPT which temp agency near Islandia, NY a business should call first for office and light industrial staff. It answered: **"I'd call FIS Recruitment first"** and listed **"First In Service Recruitment, my first call"** ahead of Randstad and Express.

At a glance

The client, the market, the result.

Client

FIS Recruitment, a staffing and recruiting agency that places temporary, temp-to-hire and permanent staff with warehouses, offices and manufacturers.

Offices

Hazleton, Pennsylvania. Bethlehem, Pennsylvania. Islandia, New York, on Long Island.

Competition

National companies such as Randstad, Robert Half, Adecco, Express and Aerotek, several of them with offices in or next to the same towns.

Timeline

Work began December 2025. Profile numbers cover December 2025 to May 2026. ChatGPT and Google screenshots taken September 9, 2026. FIS is still a client.

What we delivered

Eight pages, one for each of the searches employers run across the three towns. All three Google Business Profiles redone to match. Monthly articles and profile posts since.

Result

On September 9, 2026, ChatGPT named FIS its first call for a temp agency near Islandia and for executive recruiters in Bethlehem. The three Google profiles recorded 2,786 interactions in six months, including 1,319 calls.

Where they started

In December 2025, employers in three towns could not find them.

December 2025

Three offices, no presence where employers look.

Randstad, Robert Half and Adecco were the answers in all three towns.

Ask ChatGPT for a staffing agency in Hazleton, Bethlehem or Islandia and it named Randstad, Robert Half and Adecco. FIS did not come up.
In Google, FIS showed up for its own name and little else. Searches such as "staffing agency Hazleton PA" and "executive recruiters Bethlehem" did not show it on page one.
Three Google Business Profiles, one per office, with the basics filled in and not much more.

What we did

Eight searches, one system.

Pages, profiles and listings all pointed at the same eight searches.

One page for each of the eight searches that matter across the three towns, written to answer the employer's question rather than describe the company.
Each Google profile redone around the searches its town runs, with the same services and wording as the pages.
Everything pointed at the same eight searches, so the pages and the profiles said the same thing.

What we changed

Four things we changed.

Wrote eight pages, one per search

Temp agency near Islandia. Executive recruiters in Bethlehem. Warehouse staffing in Hazleton. Each page answers one question: what FIS does there, how fast it fills roles, and how to reach that office.

Redid the three Google profiles

Each office's profile redone around the searches its town runs, with the services and wording matched to the pages.

Added the company's details in the format Google reads

We wrote the basics into each page in the format Google and AI tools read: who the company is, where each office is, what it does, and the questions and answers from that page.

Kept publishing

Since the launch, FIS gets monthly articles and Google profile posts for each office, so the pages and profiles keep answering new questions.

Proof 1 of 3: ChatGPT and Google today

What ChatGPT and Google say when an employer asks.

On September 9, 2026, we asked ChatGPT the question an employer in each town would ask, in our own ChatGPT account, and ran the matching Google searches from a US location with personalization turned off. Two of the three ChatGPT answers name FIS first. The third names it third. All three are here, along with the screenshots from the original case study earlier in the engagement.

ChatGPT map card for the Islandia temp agency question with FIS Recruitment shown first — ChatGPTSeptember 9, 2026
The same answer's map card. **FIS Recruitment is the first card**, ahead of Randstad. Below it ChatGPT repeats: "I would start with FIS."

ChatGPT listing FIS Recruitment as its first call for executive recruiters in Bethlehem, PA — ChatGPTSeptember 9, 2026
We asked which executive recruiters in Bethlehem, PA to call to hire a plant manager. ChatGPT's list starts with **"1. FIS Recruitment, my first call"**, and its map card shows FIS first, ahead of Aerotek and Robert Half.

ChatGPT naming First in Service Recruitment among its first calls for warehouse temps in Hazleton, PA — ChatGPTSeptember 9, 2026
We asked which staffing agency a Hazleton, PA warehouse should call for temp workers next week. ChatGPT listed several agencies. **First in Service Recruitment is the third**, with a link to the FIS website. Shown as captured, including the two agencies it listed ahead.

Google search results for executive recruiters in bethlehem pa with the FIS Recruitment page as the first normal result — Google searchSeptember 9, 2026
We searched "executive recruiters in bethlehem pa" from a US location with personalization turned off. Below the map of local businesses, **the FIS page is the first normal result**, above Robert Half.

Google search results for temp agency near islandia ny with the FIS Recruitment site as the second normal result — Google searchSeptember 9, 2026
The same test for "temp agency near islandia ny". **The FIS website is the second normal result**, one place below Randstad's Islandia page.

Four screenshots from the first 60 days showing FIS Recruitment listed for temp agency near Islandia NY in Google, ChatGPT, Perplexity and Gemini — Google, ChatGPT, Perplexity and GeminiFirst 60 days, Dec 2025 to Feb 2026
From the original case study. In the first 60 days, **FIS was listed by name for "temp agency near Islandia, NY"** in Google, ChatGPT, Perplexity and Gemini. The red boxes mark FIS in each.

FIS Recruitment listed across Google, ChatGPT and Gemini for executive recruiters in Bethlehem PA — Google, ChatGPT and GeminiSpring 2026
From the original case study, spring 2026: **FIS listed for "executive recruiters in Bethlehem, PA"** in Google, ChatGPT and Gemini.

FIS Recruitment listed across Google, ChatGPT and Gemini for staffing agency in Hazleton PA — Google, ChatGPT and GeminiSpring 2026
From the original case study, spring 2026: **FIS listed for "staffing agency in Hazleton, PA"** in Google, ChatGPT and Gemini.

FIS Recruitment listed across Google, ChatGPT and Gemini for warehouse staffing in Hazleton PA — Google, ChatGPT and GeminiSpring 2026
From the original case study, spring 2026: **FIS listed for "warehouse staffing in Hazleton, PA"**.

We did not test Perplexity or Gemini on September 9. The screenshots that include Perplexity and Gemini come from the original case study and were captured during the engagement, between December 2025 and May 2026. For the Hazleton Google search, FIS was not in the first screen of results on September 9, so no screenshot of it is shown.

Proof 2 of 3: the first 60 days

By day 60, page one of Google in all three towns.

Sixty days after the start, FIS was on page one of Google for most of the searches we tracked in each town: seven of Islandia's ten at number one, seven of Hazleton's ten on page one, and six of Bethlehem's ten. The rank tables below show every tracked search, including the ones that were not on page one at that point. Next to each table are the first two months of that office's Google profile numbers.

Rank tracker and Google Business ProfileFirst 60 days, Dec 2025 to Feb 2026

Islandia after 60 days: 7 of the 10 tracked searches at position 1, and the Google Business Profile panels for Dec 2025 to Jan 2026 (273 interactions, 97 calls, 119 direction requests, 43 website clicks).

Rank tracker and Google Business ProfileFirst 60 days, Dec 2025 to Feb 2026

Hazleton after 60 days: 7 of 10 tracked searches on page one, three not yet in the top 20, and the profile panels for Dec 2025 to Jan 2026 (331 interactions, 171 calls, 117 direction requests, 43 website clicks).

Rank tracker and Google Business ProfileFirst 60 days, Dec 2025 to Feb 2026

Bethlehem after 60 days: 6 of 10 tracked searches on page one, and the profile panels for Dec 2025 to Jan 2026 (200 interactions, 83 calls, 88 direction requests, 29 website clicks).

Proof 3 of 3: the phones

What the three Google profiles recorded in six months.

A Google Business Profile reports how many people called, asked for directions or clicked through to the website from the map listing. These are the totals for the three offices, December 2025 to May 2026, from the client's own profile reports.

2,786

profile interactions

1,319

calls from the profiles

962

direction requests

505

website clicks

Office, Dec 2025 to May 2026	Interactions	Calls	Directions	Website clicks
Hazleton, PA	1,223	746	304	173
Islandia, NY	925	341	347	237
Bethlehem, PA	638	232	311	95

How the numbers grew: the first two months, December 2025 to January 2026, recorded 804 interactions across the three offices, including 351 calls, 324 direction requests and 115 website clicks. The four months that followed added 1,982 interactions, 968 calls, 638 direction requests and 390 website clicks, roughly two to three and a half times what the first two months had recorded. The profile screenshots below show each office's six-month overview and call count.