Vol. One — Case No. 002
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Dec 2025 / May 2026
A Case Study in compounded visibility

From invisible. To outranking Randstad.

Subject
FIS Recruitment
Industry
Staffing & Recruitment
Geography
Bethlehem · Hazleton · Islandia
By
RankVisibly

Six months. A regional staffing firm gets cited by ChatGPT, Perplexity, and Gemini — alongside the biggest names in the industry.

Keywords / Pg. 1
8/8
Engagement Actions
5,572
Compound Rate
3.8x
AI Engines
3/3
01.
The Diagnosis

Solid work.
Invisible where it mattered.

Three offices doing strong work. Zero presence in the searches their buyers were running.

01.
AI Pillar Status — Invisible

No presence in AI search.

Ask ChatGPT for staffing — get Randstad, Robert Half, Adecco. FIS, nothing.

02.
Search Pillar Status — Branded Only

Ranking only for their own name.

"Staffing agency Hazleton PA." "Executive recruiters Bethlehem." Not on page one.

03.
Local Pillar Status — Under-Optimized

Three GBPs,
three missed opportunities.

Local intent drives most conversions in this category. All three profiles were under-optimized.

The fix: build all three pillars. Point them at the same eight queries.

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02.
The First 60 Days

Visibility, achieved.

Sixty days. From invisible to operating.

Weeks 1–6 Build

Eight pages. Three GBPs. One system.

Eight schema-rich, AI-extractable resources — one per target query. Every GBP rebuilt for local intent. All pointed at the same eight searches.

Day 38 First AI citation

ChatGPT named FIS by name.

"Temp agency near Islandia, NY" — FIS listed alongside Randstad. First time. Not the last.

Google Search, ChatGPT, Perplexity, and Gemini all citing FIS Recruitment for 'Temp Agency Near Islandia, NY'
The Receipt Google, ChatGPT, Perplexity, Gemini — FIS cited by name for "Temp Agency Near Islandia, NY". In the answer, not just the index.
Day 60 Milestone

All 8 of 8 on Google's page 1.

Sixty days in, every target keyword on page 1. Several already pulling double-duty in AI results. The system was operating.

804 Interactions
351 Calls
324 Directions
Islandia NY 60-day keyword rankings: 7 of 10 at position 1, plus GBP performance dashboard showing 273 interactions, 97 calls, 43 website clicks, 119 directions
Hazleton PA 60-day keyword rankings and GBP performance: 331 interactions, 171 calls, 43 website clicks, 117 directions
Bethlehem PA 60-day keyword rankings and GBP performance: 200 interactions, 83 calls, 29 website clicks, 88 directions
Sixty-day reports Rankings and GBP metrics per location, end of the first compounding window.
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03.
The Next Four Months

Visibility, compounded.

Days 60 to 180 — when the system started multiplying itself.

The multipliers — 60 days → 6 months
3.5×
Profile interactions
3.8×
Calls from profile
3.0×
Direction requests
3.9×
Website clicks

Three of four metrics grew faster than the timeline did. Not momentum — compounding.

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04.
By Location

Three locations.
Three visibility engines.

Six months of compounded engagement, broken down by city.

01.
Pennsylvania
Hazleton PA
Warehouse & industrial staffing — Lehigh Valley
Interactions1,223
Calls746
Directions304
Website clicks173
Hazleton GBP Overview: 1,223 Business Profile interactions, Dec 2025 – May 2026
Hazleton GBP Calls: 746 calls made from Business Profile
Hazleton GBP Directions: 304 direction requests
Hazleton GBP Website clicks: 173 clicks
02.
New York
Islandia NY
Long Island temp & commercial staffing
Interactions925
Calls341
Directions347
Website clicks237
Islandia GBP Overview: 925 Business Profile interactions, Dec 2025 – May 2026
Islandia GBP Calls: 341 calls made from Business Profile
Islandia GBP Directions: 347 direction requests
Islandia GBP Website clicks: 237 clicks
03.
Pennsylvania
Bethlehem PA
Executive recruiters & office staffing
Interactions638
Calls232
Directions311
Website clicks95
Bethlehem GBP Overview: 638 Business Profile interactions, Dec 2025 – May 2026
Bethlehem GBP Calls: 232 calls made from Business Profile
Bethlehem GBP Directions: 311 direction requests
Bethlehem GBP Website clicks: 95 clicks
Six months · cumulative
5,572 engagement actions from prospects trying to hire FIS. Six months. Three locations. One system.
"
The Receipts

By month six, FIS was outranking Randstad in ChatGPT, Perplexity, and Gemini for their target queries.

Randstad — one of the largest staffing firms in the world. A regional agency in NY and PA now shows up ahead of them in the AI engines buyers actually use.

FIS Recruitment ranked across Google, ChatGPT, Perplexity, and Gemini for 'Temp Agency Near Islandia, NY'
FIS Recruitment ranked across Google, ChatGPT, and Gemini for 'Executive Recruiters in Bethlehem, PA'
FIS Recruitment ranked across Google, ChatGPT, and Gemini for 'Staffing Agency in Hazleton, PA'
FIS Recruitment ranked across Google, ChatGPT, and Gemini for 'Temporary Staffing in Islandia, NY'
FIS ranked for Staffing Services in Hauppauge, NY across Google and ChatGPT
FIS ranked for Employment Agency in Bethlehem, PA
FIS ranked for Warehouse Staffing in Hazleton, PA
FIS ranked for Staffing Agencies in Lehigh Valley
Eight target queries · Eight live captures Every query ranked. Every channel present. The agency buyers couldn't find six months ago is now the one AI recommends.
The Outcome
"

By month six, FIS was
the busiest they'd ever beenin the company's history.

FIS Recruitment · Month Six
In Closing
05.

The visibility game changed.
FIS played the new one.

This isn't a staffing story. It's what happens when a business stops optimizing for one kind of visibility and starts building for three at once. Sixty days got FIS on the field. The next four are when the scoreboard changed — every metric growing faster than the time that elapsed. Visibility built to drive growth, not just exist.

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RankVisibly · Case No. 002
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