/* ════════════════════════════════════════════════════════════
   Industry long-form article components, layered on top of the
   homepage kit (styles + extra.css) and service.css. Adds the
   pieces a 3,000-word AEO article needs: hero points, takeaways,
   TOC, intent buckets, numbered playbook blocks, glossary,
   90-day plan, lead-magnet band, mistakes, cost drivers, and the
   DIY/Freelancer/Agency comparison. 80K tokens (Cormorant +
   Switzer, navy/pink/off-white).
   ════════════════════════════════════════════════════════════ */

/* ── Hero expectation points (under the intro) ──────────────── */
.hero-points{list-style:none;display:flex;flex-direction:column;gap:12px;margin:20px 0 18px;}
.hero-points li{position:relative;padding-left:30px;font-size:15px;color:rgba(251,250,251,0.86);line-height:1.5;}
.hero-points li .ic{position:absolute;left:0;top:1px;width:20px;height:20px;border-radius:50%;background:rgba(220,95,163,0.22);display:flex;align-items:center;justify-content:center;}
.hero-points li .ic svg{width:11px;height:11px;stroke:var(--pink-light);fill:none;stroke-width:3;stroke-linecap:round;stroke-linejoin:round;}
.hero-updated{display:inline-flex;align-items:center;gap:8px;font-family:var(--sans);font-size:12px;font-weight:600;letter-spacing:.04em;color:rgba(251,250,251,0.6);margin-bottom:14px;}
.hero-updated svg{width:13px;height:13px;stroke:var(--pink-light);fill:none;stroke-width:2;}
.hero-foot{font-size:14px;color:rgba(251,250,251,0.62);font-style:italic;margin-top:4px;}

/* ── Key takeaways card ─────────────────────────────────────── */
.takeaways{max-width:900px;margin:0 auto;background:#fff;border:1px solid var(--border);border-left:4px solid var(--pink);border-radius:16px;padding:34px 38px;box-shadow:0 16px 40px rgba(19,34,72,0.07);}
.takeaways h3{font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--pink);margin-bottom:22px;}
.takeaways ul{list-style:none;display:flex;flex-direction:column;gap:18px;}
.takeaways li{position:relative;padding-left:34px;font-size:16px;color:#36405a;line-height:1.6;}
.takeaways li strong{color:var(--navy);font-weight:700;}
.takeaways li .ic{position:absolute;left:0;top:2px;width:22px;height:22px;border-radius:50%;background:var(--pink-pale);display:flex;align-items:center;justify-content:center;}
.takeaways li .ic svg{width:12px;height:12px;stroke:var(--pink);fill:none;stroke-width:3;stroke-linecap:round;stroke-linejoin:round;}
/* numbered variant */
.takeaways-num{counter-reset:tk;}
.takeaways-num li{display:flex;gap:18px;align-items:flex-start;padding-left:0;}
.takeaways-num .tnum{flex-shrink:0;font-family:var(--serif);font-style:italic;font-size:26px;font-weight:600;color:var(--pink);line-height:1;min-width:34px;padding-top:2px;}
.takeaways-num li div{flex:1;}

/* ── Proof mini-cards (Maps / Organic / AI / Lead tracking) ── */
.proof-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-bottom:30px;}
.proof-card{background:var(--navy-mid);border:1px solid rgba(255,255,255,0.09);border-radius:16px;padding:28px 26px;transition:transform .35s,border-color .35s,background .35s;}
.proof-card:hover{transform:translateY(-4px);border-color:rgba(220,95,163,0.42);background:#21356a;}
.proof-card .rv-card-ico{width:48px;height:48px;margin-bottom:18px;}
.proof-card .rv-card-ico svg{width:24px;height:24px;}
.proof-card h3{font-family:var(--serif);font-size:21px;font-weight:700;color:var(--off-white);line-height:1.12;margin-bottom:9px;}
.proof-card p{font-size:13.5px;color:rgba(251,250,251,0.72);line-height:1.55;}
@media(max-width:960px){.proof-grid{grid-template-columns:1fr 1fr;}}
@media(max-width:560px){.proof-grid{grid-template-columns:1fr;}}

/* ── Table of contents ──────────────────────────────────────── */
.toc{max-width:920px;margin:0 auto;background:#fff;border:1px solid var(--border);border-radius:16px;padding:32px 36px;box-shadow:0 12px 32px rgba(19,34,72,0.05);}
.toc-grid{list-style:none;columns:2;column-gap:40px;}
.toc-grid li{break-inside:avoid;margin-bottom:11px;}
.toc-grid a{display:flex;gap:11px;font-family:var(--sans);font-size:14.5px;color:#3a4159;text-decoration:none;line-height:1.4;transition:color .2s;}
.toc-grid a:hover{color:var(--pink);}
.toc-grid a .n{font-family:var(--serif);font-style:italic;font-weight:600;color:var(--pink);flex-shrink:0;}
.toc-note{margin-top:22px;padding-top:20px;border-top:1px solid var(--border);font-size:14.5px;color:#42506b;}
.toc-note strong{color:var(--navy);}
@media(max-width:640px){.toc-grid{columns:1;}}

/* ── Intent buckets (near-me / service / problem) ───────────── */
.intent-kw{list-style:none;display:flex;flex-direction:column;gap:7px;margin:6px 0 18px;}
.intent-kw li{font-family:var(--sans);font-size:13.5px;font-weight:600;color:var(--navy);background:var(--pink-pale);border-radius:8px;padding:7px 12px;}
.intent-sig{font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--pink);margin:0 0 9px;}
.sec--navy .intent-kw li{color:rgba(251,250,251,0.92);background:rgba(255,255,255,0.06);}
.sec--navy .intent-sig{color:var(--pink-light);}

/* ── Numbered playbook blocks ───────────────────────────────── */
.play-list{display:flex;flex-direction:column;gap:20px;}
.play-block{position:relative;background:var(--navy-mid);border:1px solid rgba(255,255,255,0.09);border-radius:18px;padding:34px 36px 34px 100px;transition:border-color .35s,background .35s;}
.play-block:hover{border-color:rgba(220,95,163,0.4);background:#21356a;}
.play-n{position:absolute;left:36px;top:34px;font-family:var(--serif);font-style:italic;font-size:46px;font-weight:600;color:var(--pink-light);line-height:.9;}
.play-block h3{font-family:var(--serif);font-size:25px;font-weight:700;color:var(--off-white);line-height:1.12;}
.play-lead{font-size:15px;color:rgba(251,250,251,0.78);line-height:1.62;margin:10px 0 4px;}
.play-block ul{list-style:none;display:flex;flex-direction:column;gap:11px;margin-top:14px;}
.play-block ul li{position:relative;padding-left:28px;font-size:14.5px;color:rgba(251,250,251,0.84);line-height:1.55;}
.play-block ul li strong{color:#fff;font-weight:700;}
.play-block ul li::before{content:"";position:absolute;left:0;top:3px;width:18px;height:18px;border-radius:50%;background:rgba(220,95,163,0.22);
  -webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23000' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='20 6 9 17 4 12'/%3E%3C/svg%3E") center/10px no-repeat,linear-gradient(#000,#000);}
.play-block ul li::after{content:"";position:absolute;left:3px;top:6px;width:12px;height:12px;background:no-repeat center/12px url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23dc5fa3' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='20 6 9 17 4 12'/%3E%3C/svg%3E");}
.play-out{margin-top:16px;padding-top:14px;border-top:1px solid rgba(255,255,255,0.12);font-size:14px;color:rgba(251,250,251,0.7);font-style:italic;}
.play-out strong{color:var(--pink-light);font-style:normal;font-weight:700;}
@media(max-width:640px){.play-block{padding:64px 24px 28px;}.play-n{font-size:38px;left:24px;top:24px;}}

/* ── AI optimization sub-blocks (light, 2-col) ──────────────── */
.aio-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px;}
.aio-card{background:#fff;border:1px solid var(--border);border-radius:16px;padding:30px 30px;box-shadow:0 12px 30px rgba(19,34,72,0.05);transition:transform .35s,box-shadow .35s,border-color .35s;}
.aio-card:hover{transform:translateY(-4px);box-shadow:0 24px 50px rgba(19,34,72,0.10);border-color:var(--border-strong);}
.aio-head{display:flex;align-items:center;gap:15px;margin-bottom:14px;}
.aio-head .rv-card-ico{width:48px;height:48px;margin:0;flex-shrink:0;}
.aio-head .rv-card-ico svg{width:24px;height:24px;}
.aio-head h3{margin:0;}
.aio-card h3{font-family:var(--serif);font-size:22px;font-weight:700;color:var(--navy);line-height:1.14;margin-bottom:10px;}
.aio-card > p{font-size:14.5px;color:#42506b;line-height:1.6;margin-bottom:12px;}
.aio-card ul{list-style:none;display:flex;flex-direction:column;gap:9px;}
.aio-card ul li{position:relative;padding-left:25px;font-size:14px;color:#3a4159;line-height:1.5;}
.aio-card ul li::before{content:"";position:absolute;left:0;top:2px;width:16px;height:16px;border-radius:50%;background:var(--pink-pale);}
.aio-card ul li::after{content:"";position:absolute;left:3px;top:5px;width:10px;height:10px;background:no-repeat center/10px url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23c8026e' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='20 6 9 17 4 12'/%3E%3C/svg%3E");}
@media(max-width:768px){.aio-grid{grid-template-columns:1fr;}}

/* ── AI visibility checklist + glossary (side strip) ────────── */
.aio-strip{display:grid;grid-template-columns:1fr 1fr;gap:22px;margin-top:24px;}
.aio-check,.gloss{background:linear-gradient(150deg,var(--navy) 0%,var(--navy-mid) 100%);border:1px solid rgba(255,255,255,0.1);border-radius:16px;padding:30px 32px;}
.aio-check h4,.gloss h4{font-family:var(--sans);font-size:11.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--pink-light);margin-bottom:18px;}
.aio-check ul{list-style:none;display:flex;flex-direction:column;gap:11px;}
.aio-check li{position:relative;padding-left:28px;font-size:14.5px;color:rgba(251,250,251,0.86);line-height:1.5;}
.aio-check li::before{content:"";position:absolute;left:0;top:2px;width:18px;height:18px;border-radius:50%;background:rgba(220,95,163,0.22);}
.aio-check li::after{content:"";position:absolute;left:3px;top:5px;width:12px;height:12px;background:no-repeat center/12px url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23dc5fa3' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='20 6 9 17 4 12'/%3E%3C/svg%3E");}
.gloss dl{display:flex;flex-direction:column;gap:13px;}
.gloss dt{font-family:var(--sans);font-size:14.5px;font-weight:700;color:var(--off-white);}
.gloss dd{font-size:13.5px;color:rgba(251,250,251,0.72);line-height:1.5;margin-top:2px;}
@media(max-width:768px){.aio-strip{grid-template-columns:1fr;}}

/* ── 90-day plan (3 month cards) ────────────────────────────── */
.month-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
.month-card{background:#fff;border:1px solid var(--border);border-radius:18px;padding:32px 30px;display:flex;flex-direction:column;box-shadow:0 12px 32px rgba(19,34,72,0.05);}
.month-k{font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--pink);margin-bottom:8px;}
.month-card h3{font-family:var(--serif);font-size:23px;font-weight:700;color:var(--navy);line-height:1.12;margin-bottom:16px;}
.month-card ul{list-style:none;display:flex;flex-direction:column;gap:10px;}
.month-card ul li{position:relative;padding-left:25px;font-size:14px;color:#3a4159;line-height:1.5;}
.month-card ul li::before{content:"";position:absolute;left:0;top:7px;width:7px;height:7px;border-radius:50%;background:var(--pink);}
@media(max-width:880px){.month-grid{grid-template-columns:1fr;}}

/* ── Lead-magnet band (keyword list) ────────────────────────── */
.magnet{display:grid;grid-template-columns:1.1fr 1fr;gap:40px;align-items:center;background:linear-gradient(120deg,var(--navy),var(--navy-mid));border-radius:22px;padding:46px 48px;}
.magnet h2{font-family:var(--serif);font-size:clamp(26px,3vw,33px);font-weight:700;color:var(--off-white);line-height:1.1;margin-bottom:12px;}
.magnet h2 em{font-style:italic;color:var(--pink-light);}
.magnet p{font-size:15px;color:rgba(251,250,251,0.8);line-height:1.6;margin-bottom:18px;}
.magnet ul{list-style:none;display:flex;flex-direction:column;gap:10px;}
.magnet ul li{position:relative;padding-left:27px;font-size:14.5px;color:rgba(251,250,251,0.86);line-height:1.5;}
.magnet ul li::before{content:"";position:absolute;left:0;top:2px;width:18px;height:18px;border-radius:50%;background:rgba(220,95,163,0.22);}
.magnet ul li::after{content:"";position:absolute;left:3px;top:5px;width:12px;height:12px;background:no-repeat center/12px url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23dc5fa3' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpolyline points='20 6 9 17 4 12'/%3E%3C/svg%3E");}
.magnet-box{background:rgba(255,255,255,0.05);border:1px solid rgba(255,255,255,0.12);border-radius:16px;padding:32px 30px;}
.magnet-box h3{font-family:var(--serif);font-size:24px;font-weight:700;color:var(--off-white);margin-bottom:8px;}
.magnet-box p{font-size:14px;color:rgba(251,250,251,0.74);margin-bottom:18px;}
.magnet-kw{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:22px;}
.magnet-kw span{font-family:var(--sans);font-size:12px;font-weight:600;color:rgba(251,250,251,0.9);background:rgba(255,255,255,0.07);border:1px solid rgba(255,255,255,0.16);border-radius:999px;padding:5px 12px;}
@media(max-width:880px){.magnet{grid-template-columns:1fr;padding:34px 28px;gap:28px;}}

/* ── Mistakes (numbered red-flag list) ──────────────────────── */
.mistake-list{list-style:none;display:flex;flex-direction:column;gap:14px;max-width:860px;}
.mistake-list li{display:flex;gap:16px;align-items:flex-start;background:#fff;border:1px solid var(--border);border-radius:14px;padding:20px 24px;box-shadow:0 8px 22px rgba(19,34,72,0.04);}
.mistake-list li .x{flex-shrink:0;width:30px;height:30px;border-radius:9px;background:var(--pink-pale);display:flex;align-items:center;justify-content:center;}
.mistake-list li .x svg{width:15px;height:15px;stroke:var(--pink);fill:none;stroke-width:2.6;stroke-linecap:round;}
.mistake-list li p{font-size:15.5px;color:#36405a;line-height:1.5;font-weight:600;align-self:center;}

/* ── Cost drivers chips + signals ───────────────────────────── */
.cost-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:stretch;}
.cost-block{background:var(--navy-mid);border:1px solid rgba(255,255,255,0.09);border-radius:18px;padding:34px 34px;}
.cost-block.sig{background:linear-gradient(150deg,var(--navy) 0%,var(--navy-mid) 100%);border-color:rgba(220,95,163,0.22);}
.cost-head{display:flex;align-items:center;gap:14px;margin-bottom:20px;}
.cost-head .rv-card-ico{width:48px;height:48px;margin:0;flex-shrink:0;}
.cost-head .rv-card-ico svg{width:24px;height:24px;}
.cost-block h3{font-family:var(--serif);font-size:23px;font-weight:700;color:var(--off-white);margin:0;}
.cost-block.sig h3{color:var(--off-white);}
.cost-drivers{display:flex;flex-direction:column;gap:11px;}
.cost-drivers li{position:relative;padding-left:28px;font-size:15px;color:rgba(251,250,251,0.84);line-height:1.55;list-style:none;}
.cost-drivers li::before{content:"";position:absolute;left:0;top:3px;width:18px;height:18px;border-radius:50%;background:rgba(220,95,163,0.22);}
.cost-drivers li::after{content:"";position:absolute;left:5px;top:8px;width:8px;height:8px;border-radius:50%;background:var(--pink-light);}
.cost-block .play-out{border-top-color:rgba(255,255,255,0.14);margin-top:20px;}
@media(max-width:768px){.cost-grid{grid-template-columns:1fr;gap:26px;}}

/* ── Comparison cards (DIY / Freelancer / Agency) ───────────── */
.cmp-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
.cmp-card{background:#fff;border:1px solid var(--border);border-radius:18px;padding:32px 30px;display:flex;flex-direction:column;transition:transform .35s,box-shadow .35s,border-color .35s;}
.cmp-card:hover{transform:translateY(-4px);box-shadow:0 24px 52px rgba(19,34,72,0.1);border-color:var(--border-strong);}
.cmp-card--rec{border:2px solid var(--pink);box-shadow:0 24px 56px rgba(200,2,110,0.12);position:relative;}
.cmp-rec{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--pink);color:#fff;font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;padding:5px 16px;border-radius:999px;white-space:nowrap;}
.cmp-card h3{font-family:var(--serif);font-size:24px;font-weight:700;color:var(--navy);margin-bottom:18px;}
.cmp-row{margin-bottom:14px;}
.cmp-row .k{font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;margin-bottom:4px;}
.cmp-row.pro .k{color:#1a8f5a;}
.cmp-row.con .k{color:var(--pink);}
.cmp-row.best .k{color:var(--slate);}
.cmp-row .v{font-size:14.5px;color:#3a4159;line-height:1.5;}
@media(max-width:880px){.cmp-grid{grid-template-columns:1fr;}}

/* ── Checklist (how to choose) ──────────────────────────────── */
.choose-list{list-style:none;display:flex;flex-direction:column;gap:14px;max-width:880px;margin:0 auto 40px;}
.choose-list li{background:var(--navy-mid);border:1px solid rgba(255,255,255,0.09);border-radius:14px;padding:22px 26px;}
.choose-list li b{display:block;font-family:var(--serif);font-size:19px;font-weight:700;color:var(--off-white);margin-bottom:5px;}
.choose-list li span{font-size:14.5px;color:rgba(251,250,251,0.76);line-height:1.55;}

/* ── Model cards (business models we work with) ─────────────── */
.model-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;}
.model-card{background:var(--navy-mid);border:1px solid rgba(255,255,255,0.09);border-radius:16px;padding:28px 26px;position:relative;overflow:hidden;transition:transform .35s,border-color .35s,background .35s;}
.model-card::before{content:"";position:absolute;top:0;left:0;right:0;height:2px;background:linear-gradient(90deg,var(--pink),var(--pink-light));transform:scaleX(0);transform-origin:left;transition:transform .4s;}
.model-card:hover{transform:translateY(-4px);border-color:rgba(220,95,163,0.42);background:#21356a;}
.model-card:hover::before{transform:scaleX(1);}
.model-card .rv-card-ico{width:46px;height:46px;margin-bottom:16px;}
.model-card .rv-card-ico svg{width:23px;height:23px;}
.model-card h3{font-family:var(--serif);font-size:20px;font-weight:700;color:var(--off-white);line-height:1.14;margin-bottom:7px;}
.model-card p{font-size:13.5px;color:rgba(251,250,251,0.72);line-height:1.55;}
@media(max-width:880px){.model-grid{grid-template-columns:1fr 1fr;}}
@media(max-width:560px){.model-grid{grid-template-columns:1fr;}}

/* ── Two-up testimonial grid (avoids inline grid-template-columns,
      which outranks the homepage @media collapse) ──────────────── */
.tq-grid.two{grid-template-columns:1fr 1fr;}
@media(max-width:768px){.tq-grid.two{grid-template-columns:1fr;}}

/* ── SERP mockup, EXACT markup + CSS lifted verbatim from the live
      source page (do not restyle). Wrapper below centers it. ─────── */
/* How-Borrowers-Search: copy, then a WIDE/landscape SERP, then cards, each on its own line */
.hbs-top{display:flex;flex-direction:column;gap:42px;margin-bottom:58px;}
.serp-feature{width:100%;font-family:var(--sans);}
.serp-feature-label{text-align:center;font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--pink);margin-bottom:18px;}
/* Wide landscape SERP panel: full-width card, the 3 results sit side by side */
.serp-feature .rv-media{width:100%;max-width:none;}
.serp-feature .rv-media .rv-serpbox{max-width:none;width:100%;margin:0;padding:20px 28px;}
.serp-feature .rv-result-wrap{grid-template-columns:repeat(3,1fr);gap:34px;margin-top:4px}
.serp-feature .rv-item{padding:6px 2px 8px}
.serp-feature .rv-title{font-size:1.05em}
.serp-feature .rv-serpbox::after{display:none}
@media(max-width:760px){.serp-feature .rv-result-wrap{grid-template-columns:1fr;gap:16px}}
.rv-media{width:100%}
.rv-serpbox{position:relative;background:#fff;border:1px solid #e9edf3;border-left:4px solid #c8026e;
  border-radius:16px;box-shadow:0 18px 50px rgba(19,34,72,.10);
  padding:12px 12px 10px;max-width:640px;margin:0 auto;
  display:flex;flex-direction:column;}
.rv-srch{display:flex;align-items:center;gap:10px;border:1px solid #dfe3ea;border-radius:999px;padding:8px 12px}
.rv-ico{width:14px;height:14px;border:2px solid #8aa0bf;border-radius:50%;position:relative;flex:0 0 14px}
.rv-ico::after{content:"";position:absolute;right:-6px;bottom:-6px;width:8px;height:2px;background:#8aa0bf;transform:rotate(45deg)}
.rv-q{flex:1;background:transparent;color:#30425f;opacity:.95;font-weight:700;pointer-events:none;user-select:none}
.rv-tabs{display:flex;gap:14px;align-items:center;margin:8px 2px 4px}
.rv-tab{font-size:.9em;color:#5a6c88;padding:4px 0;position:relative}
.rv-tab.active{color:#1a73e8;font-weight:700}
.rv-tab.active::after{content:"";position:absolute;left:0;right:0;bottom:-5px;height:2px;background:#1a73e8;border-radius:2px}
.rv-stats{font-size:.82em;color:#6c7a93;margin:4px 2px 8px}
.rv-result-wrap{display:grid;gap:6px;overflow:hidden;flex:1}
.rv-item{padding:4px 2px 8px}
.rv-title{margin:0 0 2px;line-height:1.25;font-weight:700}
.rv-title a{color:#1a0dab;text-decoration:none}
.rv-title a:hover{text-decoration:underline}
.rv-path{font-size:.9em;color:#0f9d58;margin:0 0 4px}
.rv-fav{display:inline-block;width:12px;height:12px;border-radius:3px;background:#e8eef7;margin-right:6px;vertical-align:-2px}
.rv-snippet{font-size:.92em;color:#334563;line-height:1.45}
.rv-serpbox::after{content:"";position:absolute;left:0;right:0;bottom:0;height:24px;border-bottom-left-radius:16px;border-bottom-right-radius:16px;
  background:linear-gradient(to bottom, rgba(255,255,255,0), #fff 70%)}
.rv-media .rv-serpbox{max-width:520px;margin-left:auto;margin-right:auto;}

/* ── KPI pills (Early KPIs) ─────────────────────────────────── */
.kpi-pills{display:flex;flex-wrap:wrap;gap:12px;margin-top:6px;}
.kpi-pill{display:flex;align-items:center;gap:10px;background:var(--navy-mid);border:1px solid rgba(220,95,163,0.28);border-radius:12px;padding:14px 20px;}
.kpi-pill .dot{width:9px;height:9px;border-radius:50%;background:var(--pink-light);box-shadow:0 0 0 4px rgba(220,95,163,0.18);}
.kpi-pill span{font-family:var(--sans);font-size:14.5px;font-weight:600;color:var(--off-white);}
.sec--navy .kpi-pill{background:rgba(255,255,255,0.05);}

/* ── Inline service tag row ─────────────────────────────────── */
.svc-tagrow{display:flex;flex-wrap:wrap;align-items:center;gap:10px 16px;margin-top:6px;font-family:var(--sans);font-size:13px;font-weight:600;letter-spacing:.02em;color:var(--pink-light);}
.svc-tagrow .sep{color:rgba(255,255,255,0.25);}

/* ── Visibility Report mock (mirrors the real tool report) ──── */
.vr{background:#fff;border:1px solid rgba(255,255,255,0.6);border-radius:20px;box-shadow:0 24px 60px rgba(7,13,32,0.4);overflow:hidden;font-family:var(--sans);}
.vr-head{display:flex;align-items:flex-start;justify-content:space-between;gap:16px;padding:24px 26px 18px;flex-wrap:wrap;}
.vr-eyebrow{font-size:10.5px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--pink);display:flex;align-items:center;gap:8px;margin-bottom:9px;}
.vr-eyebrow::before{content:"";width:22px;height:2px;background:var(--pink);border-radius:2px;}
.vr-domain{font-family:var(--sans);font-size:25px;font-weight:800;color:var(--navy);line-height:1;letter-spacing:-.015em;}
.vr-scoreline{font-size:17px;font-weight:700;color:var(--navy);margin-top:9px;}
.vr-scoreline b{color:var(--pink);}
.vr-actions{display:flex;gap:9px;flex-shrink:0;}
.vr-btn{font-size:12px;font-weight:700;border-radius:10px;padding:7px 13px;display:inline-flex;align-items:center;gap:6px;}
.vr-btn.ghost{border:1px solid var(--border-strong);color:var(--navy);background:#fff;}
.vr-btn.pink{background:var(--pink);color:#fff;}
.vr-cardwrap{padding:0 22px 22px;}
.vr-card{border:1px solid var(--border);border-radius:16px;padding:22px;display:grid;grid-template-columns:auto 1fr;gap:26px;align-items:center;background:var(--off-white);}
.vr-ring{width:118px;height:118px;border-radius:50%;display:grid;place-items:center;background:conic-gradient(var(--pink) calc(var(--pct,8)*1%), #e7e3ec 0);position:relative;flex-shrink:0;}
.vr-ring::after{content:"";position:absolute;inset:11px;background:var(--off-white);border-radius:50%;}
.vr-ring-txt{position:relative;text-align:center;z-index:1;}
.vr-ring-pct{font-size:27px;font-weight:800;color:var(--navy);line-height:1;}
.vr-ring-pct sup{font-size:13px;font-weight:700;}
.vr-ring-sub{font-size:10.5px;color:var(--slate);margin-top:5px;}
.vr-groups{display:flex;flex-direction:column;gap:16px;min-width:0;}
.vr-grouplabel{font-size:10px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--slate);margin-bottom:9px;}
.vr-scores{display:grid;grid-template-columns:repeat(3,1fr);gap:11px;}
.vr-score{background:#fff;border:1px solid var(--border);border-radius:12px;padding:13px 14px 12px;min-width:0;}
.vr-score-top{display:flex;align-items:center;gap:8px;margin-bottom:8px;}
.vr-chip{width:22px;height:22px;border-radius:50%;display:grid;place-items:center;font-size:9.5px;font-weight:800;flex-shrink:0;border:1px solid var(--border);background:#fff;color:var(--navy);}
.vr-score-name{font-size:12px;font-weight:600;color:#42506b;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;}
.vr-score-num{font-family:var(--serif);font-style:italic;font-size:23px;font-weight:600;color:var(--navy);line-height:1;}
.vr-score-num span{font-style:normal;font-family:var(--sans);font-size:13px;color:var(--slate);font-weight:600;}
.vr-bar{height:5px;border-radius:99px;background:#e7e3ec;margin-top:10px;overflow:hidden;}
.vr-bar i{display:block;height:100%;background:var(--pink);border-radius:99px;}
.vr-rowsnote{padding:6px 26px 16px;font-size:13.5px;color:#5a6175;line-height:1.55;}
.vr-rowsnote b{color:var(--navy);font-weight:700;}
.vr-rows{padding:0 22px 22px;}
.vr-rhead{display:grid;grid-template-columns:1.7fr repeat(6,46px) 116px;gap:7px;align-items:center;padding:8px 4px;border-bottom:1px solid #ececf0;font-size:9px;text-transform:uppercase;letter-spacing:.03em;color:var(--slate);}
.vr-rhead span{text-align:center;}.vr-rhead span:first-child{text-align:left;}
.vr-row{display:grid;grid-template-columns:1.7fr repeat(6,46px) 116px;gap:7px;align-items:center;padding:14px 4px;border-bottom:1px solid #f3f2f6;}
.vr-row:last-child{border-bottom:0;}
.vr-cells{display:contents;}
.vr-kw{font-family:ui-monospace,'JetBrains Mono','Courier New',monospace;font-size:13px;color:var(--navy);font-weight:500;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;}
.vr-cell{display:flex;flex-direction:column;align-items:center;gap:4px;}
.vr-dot{width:32px;height:32px;border-radius:50%;display:grid;place-items:center;font-size:10px;font-weight:800;border:1.5px solid var(--border);background:#fff;color:#aab2c2;}
.vr-cell.found .vr-dot{border-color:var(--pink);color:var(--pink);box-shadow:0 0 0 3px rgba(200,2,110,.1);}
.vr-stat{font-size:8.5px;font-weight:700;letter-spacing:.02em;text-transform:uppercase;color:var(--slate);}
.vr-cell.found .vr-stat{color:var(--pink);}
.vr-view{justify-self:end;font-size:12px;font-weight:700;color:var(--pink);background:var(--pink-pale);border:1px solid rgba(200,2,110,.22);border-radius:99px;padding:7px 14px;display:inline-flex;align-items:center;gap:6px;white-space:nowrap;}
.vr-view svg{width:13px;height:13px;stroke:var(--pink);fill:none;stroke-width:2;}
.vr--compact .vr-card{grid-template-columns:1fr;gap:18px;}
.vr--compact .vr-ring{margin:0 auto;}
.vr--compact .vr-head{padding-bottom:12px;}
.vr--compact .vr-domain{font-size:22px;}
.vr--compact .vr-scoreline{font-size:15px;}
@media(max-width:1024px){.vr-card{grid-template-columns:1fr;}.vr-ring{margin:0 auto;}}
@media(max-width:760px){.vr-rhead{display:none;}.vr-row{grid-template-columns:1fr;gap:12px;justify-items:start;}.vr-cells{display:flex;gap:12px;flex-wrap:wrap;}.vr-view{justify-self:start;}.vr-scores{grid-template-columns:1fr 1fr;}}

/* ── AI Rank Tracker example-report mock (legacy, hero) ──────── */
.report-mock{background:#fff;border:1px solid rgba(255,255,255,0.6);border-radius:16px;padding:20px 22px;box-shadow:0 24px 60px rgba(7,13,32,0.4);font-family:var(--sans);}
.report-top{display:flex;align-items:center;justify-content:space-between;gap:10px;padding-bottom:13px;border-bottom:1px solid #ececf0;margin-bottom:14px;}
.report-url{font-size:13px;color:#42506b;font-weight:600;overflow:hidden;text-overflow:ellipsis;white-space:nowrap;}
.report-score{font-size:11.5px;font-weight:700;color:var(--pink);background:var(--pink-pale);border-radius:999px;padding:4px 12px;white-space:nowrap;flex-shrink:0;}
.report-cards{display:grid;grid-template-columns:repeat(5,1fr);gap:7px;margin-bottom:16px;}
.rc{text-align:center;background:var(--off-white);border:1px solid var(--border);border-radius:10px;padding:10px 3px;}
.rc-v{font-family:var(--serif);font-style:italic;font-size:21px;font-weight:600;color:var(--navy);line-height:1;}
.rc-l{font-size:9px;color:var(--slate);margin-top:4px;text-transform:uppercase;letter-spacing:.02em;line-height:1.2;}
.report-grid{display:flex;flex-direction:column;}
.rg-head,.rg-row{display:grid;grid-template-columns:1.7fr .7fr .7fr .7fr .6fr;align-items:center;gap:5px;padding:8px 3px;}
.rg-head{font-size:9.5px;text-transform:uppercase;letter-spacing:.04em;color:var(--slate);border-bottom:1px solid #ececf0;}
.rg-row{border-bottom:1px solid #f3f2f6;font-size:11.5px;}
.rg-row:last-child{border-bottom:0;}
.rg-kw{color:#30425f;font-weight:500;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;}
.rg-head span:not(:first-child),.rg-row span:not(.rg-kw){text-align:center;}
.rg-y{color:#0f9d58;font-weight:700;}
.rg-n{color:#d93025;font-weight:700;}

/* ── Contact direct lines (call / email) ────────────────────── */
.contact-direct{margin-top:26px;}
.contact-direct-label{font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--pink-light);margin-bottom:14px;}
.contact-line{display:flex;align-items:center;gap:12px;font-family:var(--sans);font-size:16px;font-weight:600;color:var(--off-white);text-decoration:none;margin-bottom:12px;transition:color .2s;}
.contact-line:hover{color:var(--pink-light);}
.contact-line .ic{width:38px;height:38px;border-radius:11px;background:rgba(200,2,110,0.16);border:1px solid rgba(220,95,163,0.3);display:flex;align-items:center;justify-content:center;flex-shrink:0;}
.contact-line .ic svg{width:18px;height:18px;stroke:var(--pink-light);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round;}

/* ── Navy form panel (lead form on a light section) ─────────── */
.form-panel{background:linear-gradient(155deg,var(--navy) 0%,var(--navy-mid) 100%);border:1px solid rgba(255,255,255,0.1);border-radius:22px;padding:34px 32px 36px;box-shadow:0 22px 56px rgba(11,22,48,0.2);}
.form-panel .home-formhead{margin-bottom:14px;}

/* ── About awards/recognition strip ─────────────────────────── */
.award-strip{margin-top:40px;text-align:center;}
.award-strip img{max-width:100%;width:auto;max-height:84px;border-radius:12px;opacity:.95;background:rgba(255,255,255,0.04);padding:14px 22px;border:1px solid rgba(255,255,255,0.08);}

/* ── About hero (centered, mission) ─────────────────────────── */
.about-hero{max-width:900px;margin:0 auto;text-align:center;}
.about-hero-links{display:flex;flex-wrap:wrap;justify-content:center;gap:14px 30px;margin-top:30px;}
.about-hero-links a{font-family:var(--sans);font-size:15px;font-weight:700;color:var(--pink-light);text-decoration:none;display:inline-flex;align-items:center;gap:7px;}
.about-hero-links a .arrow{transition:transform .25s;}
.about-hero-links a:hover .arrow{transform:translateX(4px);}

/* ── Author byline (E-E-A-T, in hero) ───────────────────────── */
.author-byline{display:flex;align-items:center;gap:11px;margin:16px 0 2px;}
.author-byline img{width:38px;height:38px;border-radius:50%;border:2px solid rgba(220,95,163,0.45);flex-shrink:0;}
.author-byline .ab-txt{font-family:var(--sans);font-size:13px;color:rgba(251,250,251,0.74);line-height:1.45;}
.author-byline .ab-txt b{color:var(--off-white);font-weight:700;}
.author-byline .ab-txt .sep{color:rgba(251,250,251,0.3);margin:0 3px;}

/* ── Recent-results stat cards (published proof) ────────────── */
.result-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;}
.result-card{background:linear-gradient(150deg,var(--navy) 0%,var(--navy-mid) 100%);border:1px solid rgba(255,255,255,0.1);border-radius:18px;padding:32px 32px;box-shadow:0 18px 44px rgba(11,22,48,0.18);}
.result-head{display:flex;align-items:flex-start;justify-content:space-between;gap:12px;margin-bottom:22px;}
.result-head h3{font-family:var(--serif);font-size:22px;font-weight:700;color:var(--off-white);line-height:1.15;}
.result-badge{font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--pink-light);background:rgba(220,95,163,0.14);border:1px solid rgba(220,95,163,0.32);border-radius:999px;padding:5px 12px;white-space:nowrap;flex-shrink:0;}
.result-method{font-size:13px;color:rgba(251,250,251,0.72);line-height:1.55;margin-bottom:20px;}
.result-method b{color:var(--pink-light);font-weight:700;}
.result-stats{display:grid;grid-template-columns:1fr 1fr;gap:18px 20px;margin-bottom:22px;}
.result-stat .v{font-family:var(--serif);font-style:italic;font-size:34px;font-weight:600;color:var(--pink-light);line-height:1;}
.result-stat .l{font-size:12.5px;color:rgba(251,250,251,0.68);margin-top:7px;line-height:1.35;}
.result-meta{list-style:none;padding-top:18px;border-top:1px solid rgba(255,255,255,0.12);display:flex;flex-direction:column;gap:6px;}
.result-meta li{font-size:13px;color:rgba(251,250,251,0.82);line-height:1.5;}
.result-meta li b{color:#fff;}
.result-src{font-size:11.5px;color:rgba(251,250,251,0.5);font-style:italic;margin-top:10px;}
@media(max-width:880px){.result-grid{grid-template-columns:1fr;}}

/* ── Author bio card (E-E-A-T, in compliance section) ───────── */
.author-bio{display:flex;align-items:center;gap:16px;background:rgba(255,255,255,0.05);border:1px solid rgba(255,255,255,0.1);border-radius:14px;padding:18px 22px;margin-top:24px;}
.author-bio img{width:54px;height:54px;border-radius:50%;border:2px solid rgba(220,95,163,0.45);flex-shrink:0;}
.author-bio .bio-t{font-family:var(--sans);font-size:15px;font-weight:700;color:var(--off-white);}
.author-bio .bio-r{font-size:13px;color:var(--pink-light);margin-top:1px;}
.author-bio .bio-d{font-size:12.5px;color:rgba(251,250,251,0.62);margin-top:3px;line-height:1.5;}

/* ── Review-badge trust strip (Google / Trustpilot / GoodFirms) ── */
.trust-strip{background:var(--navy-deep);padding:20px 0;border-top:1px solid rgba(255,255,255,0.06);}
.trust-strip .container{display:flex;align-items:center;justify-content:center;gap:16px 42px;flex-wrap:wrap;}
.trust-strip .tl{font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--slate);}
.trust-strip img{height:30px;width:auto;opacity:.92;display:block;}

/* ── E-E-A-T trust panel (YMYL finance) ─────────────────────── */
.trust-grid{display:grid;grid-template-columns:1.15fr 1fr;gap:34px;align-items:start;}
@media(max-width:880px){.trust-grid{grid-template-columns:1fr;gap:26px;}}

/* ── Generic prose paragraph inside sections ────────────────── */
.prose-lead{max-width:780px;font-size:16.5px;color:#42506b;line-height:1.7;margin-bottom:8px;}
.sec--navy .prose-lead{color:rgba(251,250,251,0.82);}
.prose-note{max-width:780px;font-size:15px;color:#5a6175;line-height:1.65;font-style:italic;margin-top:18px;}
.sec--navy .prose-note{color:rgba(251,250,251,0.7);}

/* ── Real platform brand logos in the "What It Checks" cards ──── */
.rv-card-ico.rv-card-logo svg{width:30px;height:30px;display:block;}
/* keep brand colours, never inherit the pink icon stroke/fill */
.rv-card-ico.rv-card-logo svg path{stroke:none;}

/* ═══════════ LEGAL PAGES (Privacy / Terms) ═══════════ */
.legal-hero{position:relative;overflow:hidden;background:linear-gradient(160deg,var(--navy) 0%,var(--navy-deep) 100%);color:var(--off-white);padding:120px 0 58px;}
.legal-hero::after{content:"";position:absolute;top:-30%;right:-10%;width:520px;height:520px;border-radius:50%;background:radial-gradient(circle,rgba(200,2,110,0.18),transparent 65%);pointer-events:none;}
.legal-hero .container{position:relative;z-index:1;}
.legal-hero .crumb{margin-bottom:20px;}
.legal-hero .crumb a{color:rgba(251,250,251,0.7);text-decoration:none;}
.legal-hero .crumb a:hover{color:#fff;}
.legal-hero .crumb .sep{color:rgba(251,250,251,0.4);margin:0 8px;}
.legal-hero .crumb span{color:rgba(251,250,251,0.85);}
.legal-eyebrow{font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--pink-light);margin-bottom:14px;}
.legal-h1{font-family:var(--serif);font-weight:700;font-size:clamp(40px,6vw,62px);line-height:1.04;letter-spacing:-.01em;margin:0 0 16px;}
.legal-eff{display:inline-block;font-family:var(--sans);font-size:12.5px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--pink-light);border:1px solid rgba(220,95,163,0.4);border-radius:999px;padding:6px 14px;margin-bottom:18px;}
.legal-lede{max-width:680px;font-family:var(--sans);font-size:17px;line-height:1.65;color:rgba(251,250,251,0.82);margin:0;}

.legal-prose{max-width:820px;margin:0 auto;}
.legal-prose h2{font-family:var(--serif);font-weight:700;font-size:clamp(24px,3.2vw,30px);line-height:1.18;color:var(--navy);margin:46px 0 14px;padding-top:30px;border-top:1px solid var(--border);}
.legal-prose > h2:first-child{margin-top:0;padding-top:0;border-top:none;}
.legal-prose h3{font-family:var(--sans);font-weight:700;font-size:18px;line-height:1.3;color:var(--navy);margin:28px 0 10px;}
.legal-prose h4{font-family:var(--sans);font-weight:700;font-size:15px;letter-spacing:.02em;color:var(--navy);margin:22px 0 8px;}
.legal-prose p{font-family:var(--sans);font-size:16px;line-height:1.78;color:#3c4458;margin:0 0 15px;}
.legal-prose ul,.legal-prose ol{margin:0 0 18px;padding-left:22px;}
.legal-prose li{font-family:var(--sans);font-size:16px;line-height:1.72;color:#3c4458;margin-bottom:9px;}
.legal-prose li::marker{color:var(--pink);}
.legal-prose strong{color:var(--navy);font-weight:700;}
.legal-prose em{font-style:italic;}
.legal-prose a{color:var(--pink);text-decoration:underline;text-underline-offset:2px;}
.legal-prose a:hover{color:var(--navy);}
@media(max-width:760px){
  .legal-hero{padding:104px 0 44px;}
  .legal-prose h2{margin-top:38px;padding-top:24px;}
}

/* ═══════════ LOCATION PAGES (state + city), full-width system ═══════════ */
.loc-sec{padding:84px 0;}
.loc-sec--alt{background:#f7f5fb;}
.loc-sec-eyebrow{display:inline-flex;align-items:center;gap:9px;font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--pink);margin-bottom:14px;}
.loc-sec-eyebrow::before{content:"";width:22px;height:2px;background:var(--pink);border-radius:2px;}

/* section header (full width to align with the cards/grids below) */
.loc-head{max-width:none;margin:0 0 40px;}
.loc-head.center{max-width:820px;margin-left:auto;margin-right:auto;text-align:center;}
.loc-head.center .loc-sec-eyebrow{justify-content:center;}
.loc-head h2{font-family:var(--serif);font-weight:700;font-size:clamp(28px,3.6vw,40px);line-height:1.12;letter-spacing:-.01em;color:var(--navy);margin:0 0 16px;max-width:none;}
.loc-head p{font-family:var(--sans);font-size:17px;line-height:1.7;color:#42506b;margin:0;max-width:none;}
.loc-head.center p{max-width:760px;margin:0 auto;}

/* prose */
.loc-prose{max-width:none;}
.loc-prose > h2{font-family:var(--serif);font-weight:700;font-size:clamp(26px,3.4vw,36px);line-height:1.14;letter-spacing:-.01em;color:var(--navy);margin:0 0 18px;}
.loc-prose h3{font-family:var(--sans);font-weight:700;font-size:19px;color:var(--navy);margin:26px 0 10px;}
.loc-prose p{font-family:var(--sans);font-size:16.5px;line-height:1.8;color:#3c4458;margin:0 0 16px;max-width:680px;}
.loc-prose p:last-child{margin-bottom:0;}
.loc-prose a{color:var(--pink);text-decoration:underline;text-underline-offset:2px;font-weight:600;}
.loc-prose a:hover{color:var(--navy);}
.loc-prose strong{color:var(--navy);font-weight:700;}

/* 2-col split: text + visual card */
.loc-split{display:grid;grid-template-columns:1.05fr 0.95fr;gap:54px;align-items:center;}
.loc-split.flip .loc-splitText{order:2;}
.loc-split .loc-prose p{max-width:none;}

/* generic infographic / side card */
.loc-card{background:#fff;border:1px solid var(--border);border-radius:18px;padding:32px;box-shadow:0 16px 42px rgba(19,34,72,0.08);}
.loc-card-label{font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--pink);margin-bottom:14px;}
.loc-card h3{font-family:var(--serif);font-weight:700;font-size:23px;color:var(--navy);margin:0 0 18px;line-height:1.15;}
.loc-ticks{list-style:none;margin:0;padding:0;}
.loc-ticks li{position:relative;padding:0 0 0 32px;font-family:var(--sans);font-size:15.5px;line-height:1.5;color:#3c4458;margin-bottom:15px;}
.loc-ticks li:last-child{margin-bottom:0;}
.loc-ticks li::before{content:"";position:absolute;left:0;top:0;width:21px;height:21px;border-radius:50%;background:var(--pink-pale);background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpolyline points='20 6 9 17 4 12' fill='none' stroke='%23c8026e' stroke-width='3.2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");background-size:13px;background-position:center;background-repeat:no-repeat;}
.loc-ticks li strong{color:var(--navy);}

/* stat strip */
.loc-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
.loc-stat{background:#fff;border:1px solid var(--border);border-radius:18px;padding:32px 28px;box-shadow:0 12px 32px rgba(19,34,72,0.06);}
.loc-stat .num{font-family:var(--serif);font-weight:700;font-size:clamp(42px,5vw,56px);line-height:1;color:var(--pink);letter-spacing:-.02em;}
.loc-stat .lbl{font-family:var(--sans);font-size:15.5px;line-height:1.5;color:var(--navy);margin-top:14px;font-weight:600;}
.loc-stat .src{font-family:var(--sans);font-size:12.5px;color:var(--slate);margin-top:9px;}

/* compare 2-col (SEO vs AEO) */
.loc-compare{display:grid;grid-template-columns:1fr 1fr;gap:22px;}
.loc-compare-card{background:#fff;border:1px solid var(--border);border-radius:18px;padding:30px;box-shadow:0 12px 32px rgba(19,34,72,0.06);}
.loc-compare-card .tag{display:inline-block;font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:#fff;background:var(--navy);border-radius:999px;padding:5px 14px;margin-bottom:14px;}
.loc-compare-card.aeo .tag{background:var(--pink);}
.loc-compare-card h3{font-family:var(--serif);font-weight:700;font-size:24px;color:var(--navy);margin:0 0 10px;}
.loc-compare-card p{font-family:var(--sans);font-size:15.5px;line-height:1.65;color:#3c4458;margin:0;}

/* pillars 3-col */
.loc-pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
.loc-pillar{background:#fff;border:1px solid var(--border);border-radius:18px;padding:30px 28px;box-shadow:0 12px 32px rgba(19,34,72,0.06);}
.loc-pillar .n{display:flex;align-items:center;justify-content:center;width:44px;height:44px;border-radius:13px;background:var(--pink-pale);color:var(--pink);font-family:var(--serif);font-weight:700;font-size:21px;margin-bottom:16px;}
.loc-pillar h3{font-family:var(--sans);font-weight:700;font-size:18px;color:var(--navy);margin:0 0 8px;}
.loc-pillar p{font-family:var(--sans);font-size:15px;line-height:1.6;color:#3c4458;margin:0;}

/* AI/search surface badge row */
.loc-surfaces{display:flex;flex-wrap:wrap;gap:12px;margin-top:26px;}
.loc-surfaces span{font-family:var(--sans);font-size:14px;font-weight:600;color:var(--navy);background:#fff;border:1px solid var(--border);border-radius:999px;padding:9px 17px;}

/* check cards 3-col full width */
.loc-checkcards{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:18px;}
.loc-checkcards li{position:relative;padding:24px 24px 24px 56px;background:#fff;border:1px solid var(--border);border-radius:16px;font-family:var(--sans);font-size:15px;line-height:1.6;color:#3c4458;margin:0;box-shadow:0 10px 28px rgba(19,34,72,0.06);}
.loc-checkcards li::before{content:"\2713";position:absolute;left:20px;top:23px;width:22px;height:22px;border-radius:50%;background:var(--pink);color:#fff;font-size:12px;font-weight:700;display:flex;align-items:center;justify-content:center;}
.loc-checkcards li strong{color:var(--navy);font-weight:700;}
.loc-checkcards a{color:var(--pink);font-weight:600;text-decoration:underline;}

/* proof / case-study cards */
.loc-proof{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:20px;}
.loc-proofcard{display:flex;flex-direction:column;background:#fff;border:1px solid var(--border);border-radius:18px;padding:30px;box-shadow:0 14px 38px rgba(19,34,72,0.08);text-decoration:none;transition:transform .25s,box-shadow .25s,border-color .25s;}
.loc-proofcard:hover{transform:translateY(-3px);border-color:var(--pink);box-shadow:0 22px 50px rgba(19,34,72,0.13);}
.loc-proofcard .pc-metric{font-family:var(--serif);font-weight:700;font-size:38px;color:var(--pink);line-height:1;}
.loc-proofcard .pc-metric small{font-size:17px;color:var(--navy);font-weight:600;}
.loc-proofcard .pc-name{font-family:var(--sans);font-weight:700;font-size:16px;color:var(--navy);margin-top:18px;}
.loc-proofcard .pc-desc{font-family:var(--sans);font-size:14.5px;line-height:1.6;color:#3c4458;margin-top:8px;flex:1;}
.loc-proofcard .pc-link{font-family:var(--sans);font-weight:600;font-size:14px;color:var(--pink);margin-top:18px;}

/* ── infographic: stat cards with bar fills ── */
.loc-stat .bar{height:10px;background:#ece5f1;border-radius:999px;overflow:hidden;margin-top:18px;}
.loc-stat .bar i{display:block;height:100%;border-radius:999px;background:linear-gradient(90deg,var(--pink),var(--pink-light));}

/* ── infographic: "one business, six surfaces" hub diagram ── */
.ig-hub{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:0 56px;position:relative;margin-top:6px;}
.ig-hub-side{display:flex;flex-direction:column;gap:16px;position:relative;z-index:2;}
.ig-surface{display:flex;align-items:center;justify-content:center;gap:12px;background:#fff;border:1px solid var(--border);border-radius:13px;padding:14px 18px;font-family:var(--sans);font-weight:600;font-size:15.5px;color:var(--navy);box-shadow:0 10px 26px rgba(19,34,72,0.07);}
.loc-sec--alt .ig-surface{box-shadow:0 10px 28px rgba(19,34,72,0.09);}
.ig-surface .gdot{width:11px;height:11px;border-radius:50%;background:var(--pink);flex-shrink:0;box-shadow:0 0 0 4px var(--pink-pale);}
.ig-surface svg{width:23px;height:23px;flex-shrink:0;display:block;}
.ig-hub-center{position:relative;z-index:2;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;width:184px;height:184px;border-radius:50%;margin:0 auto;background:radial-gradient(circle at 35% 30%,#1f3a6b,var(--navy-deep));color:#fff;box-shadow:0 26px 60px rgba(11,22,48,0.4),0 0 0 10px rgba(200,2,110,0.07);}
.ig-hub-center .t{font-family:var(--serif);font-weight:700;font-size:22px;line-height:1.08;}
.ig-hub-center .s{font-family:var(--sans);font-size:12px;color:rgba(251,250,251,0.72);margin-top:8px;letter-spacing:.02em;}
.ig-hub-lines{position:absolute;inset:0;width:100%;height:100%;z-index:1;pointer-events:none;}
@media(max-width:760px){
  .ig-hub{grid-template-columns:1fr;gap:13px;}
  .ig-hub-center{order:-1;width:160px;height:160px;margin-bottom:6px;}
  .ig-hub-lines{display:none;}
}

/* areas 3-col full width */
.loc-areas{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:13px 30px;}
.loc-areas li{position:relative;padding-left:18px;font-family:var(--sans);font-size:15.5px;line-height:1.5;color:#3c4458;}
.loc-areas li::before{content:"";position:absolute;left:0;top:9px;width:6px;height:6px;border-radius:50%;background:var(--pink);}
.loc-areas li strong{color:var(--navy);}

@media(max-width:900px){
  .loc-split{grid-template-columns:1fr;gap:30px;}
  .loc-split.flip .loc-splitText{order:0;}
  .loc-stats,.loc-compare,.loc-pillars,.loc-checkcards,.loc-proof,.loc-areas{grid-template-columns:1fr 1fr;}
}
@media(max-width:600px){
  .loc-sec{padding:54px 0;}
  .loc-stats,.loc-compare,.loc-pillars,.loc-checkcards,.loc-proof,.loc-areas{grid-template-columns:1fr;}
}

/* ═══════════ BLOG SINGLE POST ═══════════ */
.post-hero{position:relative;overflow:hidden;background:linear-gradient(160deg,var(--navy) 0%,var(--navy-deep) 100%);color:var(--off-white);padding:120px 0 54px;}
.post-hero::after{content:"";position:absolute;top:-30%;right:-8%;width:560px;height:560px;border-radius:50%;background:radial-gradient(circle,rgba(200,2,110,0.20),transparent 65%);pointer-events:none;}
.post-hero .container{position:relative;z-index:1;max-width:880px;}
.post-hero .crumb{margin-bottom:20px;}
.post-hero .crumb a{color:rgba(251,250,251,0.7);text-decoration:none;}
.post-hero .crumb a:hover{color:#fff;}
.post-hero .crumb .sep{color:rgba(251,250,251,0.4);margin:0 8px;}
.post-hero .crumb span{color:rgba(251,250,251,0.85);}
.post-chip{display:inline-block;font-family:var(--sans);font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:#fff;background:var(--pink);border-radius:999px;padding:7px 15px;margin-bottom:18px;}
.post-h1{font-family:var(--serif);font-weight:700;font-size:clamp(34px,5vw,54px);line-height:1.07;letter-spacing:-.01em;margin:0 0 22px;}
.post-meta{display:flex;flex-wrap:wrap;align-items:center;gap:12px 20px;font-family:var(--sans);font-size:14.5px;color:rgba(251,250,251,0.78);}
.post-meta .author{display:flex;align-items:center;gap:11px;font-weight:600;color:#fff;}
.post-meta .avatar{width:36px;height:36px;border-radius:50%;background:linear-gradient(140deg,var(--pink),var(--pink-light));display:flex;align-items:center;justify-content:center;font-family:var(--serif);font-weight:700;font-size:16px;color:#fff;flex-shrink:0;}
.post-meta .sep{opacity:.4;}

.post-body{padding:58px 0 80px;}
.post-layout{display:grid;grid-template-columns:1fr 250px;gap:58px;align-items:start;}
.post-toc{position:sticky;top:100px;}
.post-toc-label{font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--pink);margin-bottom:14px;}
.post-toc ol{list-style:none;margin:0;padding:0;counter-reset:toc;border-left:2px solid var(--border);}
.post-toc li{counter-increment:toc;margin:0;}
.post-toc a{display:block;padding:7px 0 7px 18px;margin-left:-2px;border-left:2px solid transparent;font-family:var(--sans);font-size:14px;line-height:1.4;color:#5a6175;text-decoration:none;transition:color .2s,border-color .2s;}
.post-toc a:hover{color:var(--navy);border-left-color:var(--pink);}

.post-prose{max-width:760px;}
.post-prose > h2{font-family:var(--serif);font-weight:700;font-size:clamp(26px,3.4vw,34px);line-height:1.16;letter-spacing:-.01em;color:var(--navy);margin:46px 0 16px;scroll-margin-top:96px;}
.post-prose > h2:first-child{margin-top:0;}
.post-prose h3{font-family:var(--sans);font-weight:700;font-size:21px;color:var(--navy);margin:30px 0 12px;}
.post-prose h4{font-family:var(--sans);font-weight:700;font-size:17px;color:var(--navy);margin:24px 0 10px;}
.post-prose p{font-family:var(--sans);font-size:17px;line-height:1.82;color:#3a4256;margin:0 0 18px;}
.post-prose .post-fig{margin:34px 0;display:flex;justify-content:center;}
.post-prose .post-fig img{max-width:560px;width:100%;height:auto;border-radius:14px;box-shadow:0 14px 36px rgba(11,22,48,.13);}
.post-prose img{max-width:100%;height:auto;}
@media(max-width:560px){.post-prose .post-fig img{max-width:100%;}}
.post-prose ul,.post-prose ol{margin:0 0 20px;padding-left:4px;list-style:none;}
.post-prose ul li,.post-prose ol li{position:relative;padding-left:30px;font-family:var(--sans);font-size:17px;line-height:1.7;color:#3a4256;margin-bottom:11px;}
.post-prose ul li::before{content:"";position:absolute;left:3px;top:10px;width:8px;height:8px;border-radius:50%;background:var(--pink);}
.post-prose ol{counter-reset:li;}
.post-prose ol li{counter-increment:li;}
.post-prose ol li::before{content:counter(li);position:absolute;left:0;top:1px;width:21px;height:21px;border-radius:50%;background:var(--pink-pale);color:var(--pink);font-family:var(--sans);font-weight:700;font-size:12px;display:flex;align-items:center;justify-content:center;}
.post-prose a{color:var(--pink);text-decoration:underline;text-underline-offset:2px;font-weight:600;}
.post-prose a:hover{color:var(--navy);}
.post-prose strong{color:var(--navy);font-weight:700;}
.post-prose img{max-width:100%;height:auto;border-radius:14px;margin:24px 0;}

/* author bio card */
.post-author{display:flex;gap:20px;align-items:center;max-width:760px;margin:48px 0 0;padding:26px 28px;background:#f7f5fb;border:1px solid var(--border);border-radius:18px;}
.post-author .pa-avatar{width:58px;height:58px;border-radius:50%;background:linear-gradient(140deg,var(--navy),var(--navy-mid));display:flex;align-items:center;justify-content:center;font-family:var(--serif);font-weight:700;font-size:22px;color:#fff;flex-shrink:0;}
.post-author .pa-name{font-family:var(--sans);font-weight:700;font-size:16px;color:var(--navy);}
.post-author .pa-bio{font-family:var(--sans);font-size:14.5px;line-height:1.6;color:#3a4256;margin-top:4px;}

@media(max-width:900px){
  .post-layout{grid-template-columns:1fr;gap:0;}
  .post-toc{position:static;margin-bottom:36px;padding:20px 22px;background:#f7f5fb;border-radius:14px;}
  .post-toc ol{border-left:none;}
  .post-prose{max-width:none;}
}
@media(max-width:760px){ .post-hero{padding:104px 0 42px;} .post-author{flex-direction:column;text-align:center;align-items:center;} }

/* ═══════════ BLOG INDEX ═══════════ */
.blog-hero{position:relative;overflow:hidden;background:linear-gradient(160deg,var(--navy) 0%,var(--navy-deep) 100%);color:var(--off-white);padding:128px 0 62px;}
.blog-hero::after{content:"";position:absolute;top:-30%;right:-6%;width:600px;height:600px;border-radius:50%;background:radial-gradient(circle,rgba(200,2,110,0.20),transparent 65%);pointer-events:none;}
.blog-hero .container{position:relative;z-index:1;}
.blog-h1{font-family:var(--serif);font-weight:700;font-size:clamp(40px,6vw,62px);line-height:1.05;letter-spacing:-.01em;margin:14px 0 18px;max-width:900px;}
.blog-sub{font-family:var(--sans);font-size:18px;line-height:1.6;color:rgba(251,250,251,0.82);max-width:660px;margin:0;}
.blog-chips{display:flex;flex-wrap:wrap;gap:10px;margin-top:30px;}
.blog-chip{font-family:var(--sans);font-size:14px;font-weight:600;color:rgba(251,250,251,0.85);background:rgba(255,255,255,0.07);border:1px solid rgba(255,255,255,0.16);border-radius:999px;padding:9px 18px;cursor:pointer;transition:background .2s,border-color .2s,color .2s;}
.blog-chip.active,.blog-chip:hover{background:var(--pink);border-color:var(--pink);color:#fff;}

.blog-featured{display:grid;grid-template-columns:1.12fr 1fr;background:#fff;border:1px solid var(--border);border-radius:22px;overflow:hidden;text-decoration:none;box-shadow:0 20px 54px rgba(19,34,72,0.10);margin-bottom:44px;transition:transform .25s,box-shadow .25s;}
.blog-featured:hover{transform:translateY(-3px);box-shadow:0 28px 66px rgba(19,34,72,0.15);}
.bf-media{position:relative;min-height:330px;background:var(--navy);}
.bf-media img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;}
.bf-flag{position:absolute;top:18px;left:18px;font-family:var(--sans);font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--navy);background:#fff;border-radius:999px;padding:6px 13px;}
.bf-body{padding:42px 46px;display:flex;flex-direction:column;justify-content:center;}
.bf-body h2{font-family:var(--serif);font-weight:700;font-size:clamp(26px,3vw,33px);line-height:1.12;color:var(--navy);margin:14px 0 14px;}
.bf-body p{font-family:var(--sans);font-size:16px;line-height:1.65;color:#3a4256;margin:0 0 18px;}
.bf-meta{font-family:var(--sans);font-size:13.5px;color:var(--slate);margin-bottom:18px;}
.bf-link{font-family:var(--sans);font-weight:700;font-size:15px;color:var(--pink);}

.blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;}
.blog-card{display:flex;flex-direction:column;background:#fff;border:1px solid var(--border);border-radius:18px;overflow:hidden;text-decoration:none;box-shadow:0 12px 32px rgba(19,34,72,0.06);transition:transform .25s,box-shadow .25s,border-color .25s;}
.blog-card:hover{transform:translateY(-3px);border-color:var(--pink);box-shadow:0 20px 46px rgba(19,34,72,0.12);}
.bc-media{aspect-ratio:16/9;overflow:hidden;background:var(--navy);}
.bc-media img{width:100%;height:100%;object-fit:cover;display:block;}
.bc-body{padding:24px 24px 26px;display:flex;flex-direction:column;flex:1;}
.bc-body .post-chip{margin-bottom:14px;align-self:flex-start;}
.bc-body h3{font-family:var(--serif);font-weight:700;font-size:21px;line-height:1.2;color:var(--navy);margin:0 0 10px;}
.bc-body p{font-family:var(--sans);font-size:14.5px;line-height:1.6;color:#3a4256;margin:0 0 16px;flex:1;}
.bc-link{font-family:var(--sans);font-weight:700;font-size:14px;color:var(--pink);}

@media(max-width:900px){
  .blog-featured{grid-template-columns:1fr;}.bf-media{min-height:230px;}.bf-body{padding:32px 30px;}
  .blog-grid{grid-template-columns:1fr 1fr;}
}
@media(max-width:600px){ .blog-hero{padding:108px 0 48px;} .blog-grid{grid-template-columns:1fr;} }

/* ── locations hub directory grids ── */
.loc-dirgrid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:22px;}
.loc-prose a.loc-dircard,.loc-prose a.loc-dircard:hover{text-decoration:none;}
.loc-dircard{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:17px 19px;background:#fff;border:1px solid var(--border);border-radius:13px;font-family:var(--sans);text-decoration:none;transition:border-color .25s,transform .25s,box-shadow .25s;}
.loc-dircard:hover{border-color:var(--pink);transform:translateY(-2px);box-shadow:0 12px 28px rgba(19,34,72,0.09);}
.loc-dircard .nm{font-weight:600;font-size:15.5px;color:var(--navy);line-height:1.2;}
.loc-dircard .nm small{display:block;font-weight:500;color:var(--slate);font-size:12.5px;margin-top:3px;}
.loc-dircard .arr{color:var(--pink);font-size:18px;flex-shrink:0;}
.loc-sec--alt .loc-dircard{background:#fff;}
@media(max-width:900px){.loc-dirgrid{grid-template-columns:repeat(2,1fr);}}
@media(max-width:520px){.loc-dirgrid{grid-template-columns:1fr;}}

/* ═══════════════════════════════════════════════════════════════
   CTA COMPONENTS + MOBILE-FIRST POLISH (industry pages)
   Inlined LAST, so these win over the base kit. Adds: a hero CTA
   row (call + book), a reusable mid-page inline conversion band,
   and thumb-friendly full-width buttons + safe-area handling so
   every page is built for mobile first.
   ═══════════════════════════════════════════════════════════════ */

/* ── Hero CTA row (call + book, under the hero copy) ───────────── */
.hero-cta{display:flex;flex-wrap:wrap;gap:13px;margin-top:28px;}
.hero-cta .btn-primary svg,.inline-cta .btn-primary svg{width:17px;height:17px;stroke:currentColor;fill:none;flex-shrink:0;}

/* ── Inline conversion band (drop between sections) ───────────── */
.inline-cta-wrap{padding:48px 0;}
.inline-cta{position:relative;overflow:hidden;display:flex;align-items:center;justify-content:space-between;
  gap:24px 40px;flex-wrap:wrap;background:linear-gradient(120deg,var(--navy) 0%,var(--navy-mid) 100%);
  border:1px solid rgba(255,255,255,0.1);border-radius:22px;padding:38px 46px;box-shadow:0 22px 56px rgba(11,22,48,0.18);}
.inline-cta::after{content:"";position:absolute;top:-42%;right:-6%;width:360px;height:360px;border-radius:50%;
  background:radial-gradient(circle,rgba(200,2,110,0.16),transparent 65%);pointer-events:none;}
.inline-cta-text{position:relative;z-index:1;flex:1 1 360px;min-width:0;}
.inline-cta-text h3{font-family:var(--serif);font-size:clamp(23px,2.6vw,30px);font-weight:700;color:var(--off-white);line-height:1.14;margin:0 0 10px;}
.inline-cta-text h3 em{font-style:italic;color:var(--pink-light);}
.inline-cta-text p{font-family:var(--sans);font-size:15.5px;line-height:1.6;color:rgba(251,250,251,0.8);margin:0;max-width:560px;}
.inline-cta-actions{position:relative;z-index:1;display:flex;flex-wrap:wrap;gap:12px;flex-shrink:0;}

@media(max-width:768px){
  /* clear the fixed sticky-cta bar + respect the iOS home-bar safe area */
  body{padding-bottom:calc(58px + env(safe-area-inset-bottom,0px));}
  .sticky-cta{padding-bottom:env(safe-area-inset-bottom,0px);}
  /* These card grids carry inline grid-template-columns in the body, which beats
     the base @media collapse. Force single-column on phones so cards/checklists
     stack vertically instead of cramming side-by-side. !important is required to
     override the inline style. */
  .incl-grid,.model-grid,.ps-grid{grid-template-columns:1fr !important;}
  .inline-cta-wrap{padding:36px 0;}
  .inline-cta{padding:32px 28px;gap:22px;}
  .inline-cta-actions{width:100%;}
  .inline-cta-actions .btn-primary,.inline-cta-actions .btn-outline{flex:1 1 100%;justify-content:center;min-height:52px;}
}
@media(max-width:640px){
  /* shorter hero on phones: drop the SEO foot-note line so the form + CTAs surface sooner */
  .hero-foot{display:none;}
  .hero-cta{margin-top:22px;gap:11px;}
  .hero-cta .btn-primary,.hero-cta .btn-outline{flex:1 1 100%;justify-content:center;min-height:54px;font-size:16px;}
  /* thumb-friendly full-width primary actions everywhere */
  .magnet-box .btn-primary,.cta-band .btn-cta-white{display:flex;width:100%;justify-content:center;min-height:54px;}
  .answer-card{padding:26px 22px;}
  .answer-q{font-size:18px;}
  .kpi-pill{padding:12px 16px;}
  .kpi-pill span{font-size:13.5px;}
  .svc-tagrow{justify-content:center;}
}