In-Depth Local Audit & Analysis
We benchmark Google Business Profile health, crawl your site, review competitors, and map service areas.
Gaps in categories, content, NAP, and conversion paths are prioritized for fast, meaningful wins.
Keyword Strategy & Mapping
Group “near me” and city-plus-service terms, align primary/secondary categories, and map keywords to pages
and GBP sections—surfacing quick-win targets and compounding opportunities.
Technical Local SEO
Fix crawl/index issues, Core Web Vitals, and mobile UX. Implement structured data
(Service, LocalBusiness when appropriate) so engines parse location, coverage, and offerings correctly.
On-Page Optimization
Build or refine service and city pages, align titles/H1s, add internal links, place map embeds where relevant,
and guide visitors to quotes, calls, messages, and direction requests.
High-Quality Local Content
Create FAQs, location hubs, and useful posts that answer local intent. Publish UTM’d GBP posts.
See the GBP Optimization Checklist and Citations/NAP Guide.
Measurement & Iteration
Track Map Pack and organic positions, GSC data, calls, messages, and forms.
Review monthly and iterate with the Review Strategy Playbook.