Paid advertising for service businesses

PPC management for your paid ads.

PPC management means planning, running and reviewing the ads your business pays to show. We manage Google and Microsoft search ads, plus paid social including Meta. Before choosing a campaign, consider your offer, the page visitors reach and who will answer their inquiries. Advertising needs a budget separate from our fee.

Month to month after the first 30 days Senior team Ad spend and fee separate Google & Microsoft Ads

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Talk to us about your ads.

Tell us what you need, and we'll reply within one business day.

Thanks for your inquiry.

We'll reply within one business day.

What happens next

1 We read your inquiry.

2 We reply within one business day.

3 You decide whether to talk further.

Want to talk sooner? Call (505) 900-9799 or book a 15-minute call.

Application received.

Thanks for the details. We'll review and reach out within 24 hours if there's a fit.

1 Check your inbox, we'll send a confirmation email shortly

2 We review your application

3 If there's a fit, we'll be in touch with next steps

Step 1 of 2, Your details

Full Name *

Please enter your name.

Business Name *

Please enter your business name.

Work Email *

Please enter a valid email address.

Step 2 of 2, Tell us what you need

Phone Number

Website URL

Are you running ads now? What do you roughly spend each month? (Optional)

Prefer to talk? Call (505) 900-9799 or book a 15-minute call.

Which paid ads do we manage?

Our work includes Google Ads, Microsoft Ads and Meta ads on Facebook and Instagram. We also manage Performance Max, Google's campaign type that runs ads across its advertising channels. Retargeting means showing ads to people who have already visited your website.

The right campaign depends on your offer and the people you want to reach. You do not need to buy ads on all these channels.

Getting the account ready

What we do in your first month of paid advertising.

The first month covers planning, setup and a review of initial advertising activity. Account access, existing tracking and the state of your website affect when ads can launch. This sequence of work is not a deadline for results.

Understand the offer

We discuss what you sell, the areas you serve and what makes an inquiry useful. Bring your priorities and any existing advertising records to that conversation.

Review the account

We review existing campaigns and research the searches or audiences relevant to your offer. An existing account gives us a starting point to examine.

Plan the spend

We plan campaign budgets around the services you want to advertise and the customers you want to reach. The ad budget and our management fee stay separate costs.

Prepare ads and pages

We write ad copy and recommend changes to the pages visitors will reach. You supply the business details and assets needed to describe your offer accurately.

Check inquiry recording

Conversion tracking records actions such as calls and form submissions. We check that it works before we use those numbers to judge campaigns.

Launch and review

Once the campaign is ready, we launch it and review the activity it brings in. Early clicks alone cannot tell us whether advertising will bring customers.

Review lead quality

Your feedback helps us tell a useful inquiry from spam or an unsuitable request. We review that feedback alongside the campaign figures.

Choose the next changes

We use the review to decide which ads, searches or pages need attention. Adding another advertising channel is a decision we weigh, not an automatic next step.

Budget and management

Your ad spend and our management fee.

Your advertising budget

The ad budget goes to Google, Microsoft or Meta.
That money pays the platform to show your ads.
Spending it does not guarantee an inquiry or a sale.

Our management fee

Our fee is separate from the money spent on ads.
We quote the scope and management fee after a short conversation about what you need.
The quote describes the campaign work you are paying us to do.

Your ad management team and contract terms

A senior team handles the work on your account.
We work month to month after the first 30 days.
Ask us about the proposed work before you decide.

Before paying for ads

When to delay spending on paid ads.

Delay ads if you cannot answer inquiries or your website makes it hard to contact you. Fix those problems before paying to send more people there. If a failed test would strain your business, think twice about advertising right now.

Website SEO

When website content needs work

If customers cannot find a clear explanation of your services, consider SEO work on those pages first. SEO addresses how your website appears in unpaid search results.

Explore website SEO →

Local search

When your Google Business Profile needs attention

If your Google Business Profile has inaccurate details or is missing services, profile work may be the better first spend. Start with the information nearby customers use to decide whether to contact you.

Explore profile work →

Profile case study

Read the FIS Google Business Profile case study

The FIS case study documents Google Business Profile work, not paid advertising. It is evidence for a different service, not proof of PPC results.

Read the FIS profile study →

How we report ad inquiries and gaps in tracking.

Our reports show ad spend, clicks and recorded inquiries separately, so you can see what each number means. Cost per lead means ad spend divided by the number of recorded inquiries. It does not tell you the cost of winning a customer.

An inquiry is a call or message; a sale requires someone to buy. Your sales records and feedback help establish which inquiries became customers. A form on its own does not prove a sale.

The records cannot always show where a lead came from. Gaps happen when tracking is missing or when someone contacts you later another way. We explain those gaps rather than count an unknown source as an advertising result.

Discuss your ad reporting →

FAQ

Questions about PPC management.

What does PPC management include?

Our PPC work covers campaign research, account setup, ad copy, tracking, testing and landing page guidance. We put the agreed scope in writing before you decide to hire us.

Is the ad budget included in your fee?

Your ad budget pays Google, Microsoft or Meta to show your ads. Our management fee pays for the work on those campaigns. We quote that fee separately after a short conversation about what you need.

Which advertising platforms can you manage?

We manage Google Ads and Microsoft Ads, including search campaigns. We also handle Performance Max, retargeting and paid social, including Meta ads on Facebook and Instagram.

What commitment do you require?

We work month to month after the first 30 days. That arrangement does not come with a promised number of inquiries or sales.

How soon will ads bring in customers?

We cannot give you a date when advertising will produce customers. Clicks and inquiries can arrive before you know whether those people will buy. Your sales cycle matters when judging what the ads have achieved.

Can you use my current ads and website?

We can work with existing ads and landing pages. Our page recommendations address what visitors read and how they contact you. Website development needs an agreed scope. Page guidance alone does not include a rebuild.

How will I know whether inquiries are useful?

Tell us which inquiries were relevant, which were spam and which became customers. Advertising reports cannot establish those distinctions from a form submission alone. We use your feedback alongside the recorded campaign activity.

Can you connect ad inquiries to my sales records?

That depends on your customer records and the available tracking setup. Linking a sale to an ad needs a record connecting that customer to the original inquiry. Where that connection is missing, the source remains uncertain.

Should I fix my Google Business Profile before buying ads?

Consider profile work first if your profile is missing services or shows inaccurate hours or outdated contact details. Ads do not correct those details or replace that work. The choice depends on what currently stops people from finding or contacting you.

What happens if the ads spend money without useful inquiries?

We review the search terms, ads, landing pages and recorded inquiries with you. That review helps us decide what to change, what to keep testing and what to stop. Continuing to spend is not evidence that a campaign will eventually work.