Case studies Four businesses, four dated records

Four businesses.
Dated proof of what changed.

Each case study shows the work and the results recorded for that business. You can check the screenshots and their dates on each page. If we cannot show it, we do not claim it.

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33 inquiries Contractors Insured, August 2026, its website's fifth month online

4 AI tools ChatGPT, Google's AI answer, Perplexity and Gemini named or cited Contractors Insured in September 2026.

4 industries Insurance, recruiting, landscaping
and luxury events

ChatGPT telling a California general contractor that ContractorsInsured.net would be its first call for general liability insurance — ChatGPTSeptember 4, 2026
From the newest case study. A California contractor asks who will write general liability insurance this week. ChatGPT answers: **"1. ContractorsInsured.net ... This would be my first call."**

The case studies

Read each business's full record.

Contractor insurance brokerage, California and Texas

33 inquiries in August, on a website launched in April.

Contractors Insured launched a new website in April 2026, up against national companies. On September 4, 2026, ChatGPT told a California contractor to call it first for general liability. On September 2, Google's AI answer listed its website as the first source for a ghost policy question. The brokerage counted 33 inquiries during August 2026.

33 inquiries in August 2026
15 dated screenshots
Weekly Google showings: 190 in April, 12,552 at the August 2026 peak

Read the case study → Recruitment and staffing, Pennsylvania and New York

ChatGPT's first call for two local staffing searches.

FIS Recruitment gained visibility across Google and AI search. Within 60 days, Google, ChatGPT, Perplexity and Gemini listed FIS for the search "temp agency near Islandia, NY". From December 2025 to May 2026, its three Google Business Profiles recorded 1,319 calls. On September 9, 2026, ChatGPT named FIS its first call for Islandia temp staffing and Bethlehem executive recruiting.

1,319 Google profile calls, December 2025 to May 2026
ChatGPT's first call: Islandia temps and Bethlehem recruiters, September 9, 2026
3 offices, Pennsylvania and New York

Read the case study → Landscape contractor, California

A San Jose cost guide cited by four AI tools.

In spring 2026, Google's AI answer, Google's AI Mode, Gemini and ChatGPT cited Landscape Associates of CA's San Jose cost guide. The case study also shows three homeowner emails, including one that identifies Google as its source.

4 AI tools citing its cost guide, spring 2026
First normal Google result for "landscaping cost in san jose ca", September 9, 2026
3 homeowner emails shown, spring 2026

Read the case study → Luxury wedding planner, Napa Valley

A Napa wedding planner named or cited by four AI tools.

Emily Coyne Events' three-week pilot combined a rebuilt Napa wedding page with outside mentions, including paid press placements. By late February 2026, Google's AI answer, Google's AI Mode, Gemini and ChatGPT were naming or citing the company.

1 page rebuilt
Named first in Google's AI answer for "best napa wedding planner", September 9, 2026
4 changes made

Read the case study →

Our standard

What you can check in these case studies.

Dated screenshots

The case studies show dated screenshots and describe the testing conditions for the later checks. AI answers can change with the date and the question.

The client's own numbers

Contractors Insured's search figures come from its Google Search Console report. FIS's figures come from Google Business Profile reports and a rank tracker. The Contractors Insured charts identify their source and date range.

What came in

The Contractors Insured inquiry table shows trades, states and deadlines, with personal details removed. The Landscape Associates case study shows three homeowner emails with identifying details removed.

Where inquiries came from

Contractors Insured's website recorded 5 of its 26 written inquiries in August 2026 as arriving from ChatGPT. One Landscape Associates email names Google as its source. Where a source was not recorded, we do not claim one.

Which one is closest to you

Start with the case that looks like your business.

You sell to trades or work in a licensed field

Insurance, legal, finance, contracting. Read Contractors Insured for insurance inquiries from contractors facing deadlines.

You have more than one location

Staffing, clinics, offices, showrooms. Read FIS Recruitment for results across three offices and their Google Business Profiles.

You are a home services company

Landscaping, roofing, remodeling, pools. Read Landscape Associates for a cited cost guide and three homeowner emails.

You sell a high-end, by-appointment service

Weddings, events, design, private care. Read Emily Coyne Events for a one-page pilot supported by outside mentions.

What these cases have in common

Each case includes pages written around questions people ask about that business's services. The work also included company details in the format Google reads. The projects differed in scope, from one wedding-planning page to 184 contractor-insurance pages.

The pages identify sources and dates for the results they report.

Questions

What owners ask about these cases.

How are the results measured?

Each of these case studies names its own sources, from Google Search Console and Google Business Profile reports to the client's inquiry records. AI answers are shown as dated screenshots, with the test conditions described. Contractors Insured's inquiry total combines website forms, direct emails and phone inquiries counted by the brokerage. Personal details are removed before anything is published.

How long did these results take?

Contractors Insured launched its website in April 2026 and counted 33 inquiries in August, its fifth month live. FIS's profile call totals cover December 2025 to May 2026. FIS's later ChatGPT screenshots were taken on September 9, 2026. Landscape's pilot ran from February to April 2026, with AI screenshots captured that spring. Emily Coyne Events' page was rebuilt from February 4 to February 24, 2026. Its first AI screenshots were captured the next day, February 25.

Will my business get the same result?

These case studies do not promise the same results for your business. They show the work completed and the results recorded for each business. On a 15-minute call, we look at what Google and ChatGPT say about your business today.

Four businesses.Dated proof of what changed.