Each passage below quotes the published result, with screenshot dates listed separately. These observations show what happened for those businesses and do not predict your results.
Published case study
Contractors Insured
On September 4, ChatGPT told a California contractor to call this brokerage first for general liability. On September 2, Google's AI answer listed its website as the first source for a ghost policy question. 33 inquiries in August.
ChatGPT: September 4, 2026. Google AI answer: September 2, 2026.
Only five written inquiries were recorded as arriving from ChatGPT. The August total also includes other written inquiries and calls.
Read the study and dated screenshots →Published case study
FIS Recruitment
On September 9, 2026, ChatGPT named FIS its first call for a temp agency near Islandia and for executive recruiters in Bethlehem. The three Google profiles recorded 2,786 interactions in six months, including 1,319 calls.
ChatGPT: September 9, 2026, for Islandia and Bethlehem.
The profile totals cover December 2025 through May 2026. Calls are part of the interaction total and have not been established as ChatGPT leads.
Read the study and dated screenshots →Published case study
Emily Coyne Events
Named or cited by Google's AI answer, Google's AI Mode, Gemini and ChatGPT for both searches in February 2026. Named first in Google's AI answer for "best napa wedding planner" on September 9, 2026.
Original captures: February 25, 2026. Google and ChatGPT follow-up: September 9, 2026.
On September 9, 2026, ChatGPT named the business second for the luxury wedding planner question. Gemini and AI Mode were not retested in September 2026.
Read the study and dated screenshots →Published case study
Landscape Associates of CA
The San Jose cost guide cited by Google's AI answer, Google's AI Mode, Gemini and ChatGPT, and on page one of Google. Homeowner emails in the inbox, one of which says it came through Google. Cited again, and the first normal result, in September 2026.
Original captures: spring 2026. Google and ChatGPT follow-up: September 9, 2026.
ChatGPT cited the cost guide but recommended three other contractors for a quote. The homeowner emails do not establish an AI source.
Read the study and dated screenshots →A mention names your business, while a citation links to a source. A recommendation suggests hiring you, but none of these on its own proves that someone contacted you.