SEO & AEO Services for Service Businesses | RankVisibly

Google search and AI answers

SEO services for small business.

We work on the website, content and links behind your search presence. A senior team sets the priorities for your business. You get a plan for the work and monthly reporting on what has changed. Get in touch to discuss what your site needs.

One senior team Monthly reporting 10 Google reviews 5.0 Google rating
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What does SEO and AI search work cover?

Search engine optimization (SEO) covers work on your website and its presence in search results. Answer engine optimization (AEO) addresses how your business and content appear in AI answers.

The case studies below show why we check search results and AI answers separately. A tool can cite a page without recommending the business behind it.

Your starting plan

What your SEO plan covers in the first 90 days.

Your roadmap begins with an audit and a list of priorities. The 90 days are the planning window, not a deadline for rankings.

Audit the site

We review technical issues, existing content and the searches relevant to your services. Where your site starts shapes the work in the roadmap.

Prioritize the SEO work

We prioritize changes by their expected value and the effort involved. After a short conversation about what you need, we set out the work and fee in a written scope.

Review search results and completed SEO work

Monthly reporting shows search performance alongside the work completed on your site. We use that evidence with you to decide which priorities still need attention.

Reading AI answers

What an AI citation does and does not show.

A mention, a citation and a recommendation are three different things in an AI answer. Our Landscape Associates study shows why the distinction matters.

What the answer contains

Does the AI answer mention, cite or recommend your business?

When you look at a screenshot of an AI answer, note the question asked and the date.

  • A mention names the business in the answer.
  • A citation points to a page as a source.
  • A recommendation suggests a business for the requested work.
  • Record which tool produced the answer you are reading.
  • Check whether the recommendation actually matches the service asked about.

What the result leaves open

Check how customers found your business.

An answer alone cannot show how someone found your business.

  • A citation does not establish that anyone contacted you.
  • An email may identify where the sender found you.
  • If an inquiry has no recorded source, we do not know how the person found you.
  • A call count does not prove a completed sale.
  • Compare the answer with the evidence in your inquiries.
Scope of work

SEO services for small business: what the work includes.

These are the work areas we draw on when setting your scope. Your proposal specifies which changes belong in your project.

01 Website checks

Find website problems that affect how search engines see your site

We inspect how search engines access your pages and whether those pages load properly. We also check site structure and structured data.

02 Content

Write and revise pages

We plan content around the services and questions your customers search for. Work can include new pages or revisions to existing content.

03 Links and coverage

Work on links to your site

Link building and digital PR focus on links and coverage on other websites. The proposal defines the work. It does not promise a ranking from each link.

04 Local search

Connect local pages and business details

Local work can include Google Business Profile updates, location pages and other business listings. The written scope determines how these fit your project.

05 Measurement

Set up search reporting

We track search positions, appearances in results, clicks and recorded website inquiries. The monthly report gives you those measures alongside the completed work.

No guarantees, real accountability

SEO work we can do and rankings we cannot promise.

We work on technical health, content, links and how people use your site. No one can promise a specific ranking; we promise the work and the proof.

Reporting

What your monthly SEO report covers.

Search performance

  • Positions for the search terms being tracked
  • How often your pages appeared in search results
  • Clicks through to the website from those results

Website inquiries

  • Forms and calls recorded by the available tracking
  • The difference between contact actions and sales
  • Source information where an inquiry provides it

Questions to ask about your SEO report

  • Which changes have been completed on the site?
  • What changed in search performance during this period?
  • Do the recorded inquiries match the work you want?
Industry examples

The questions your service pages need to answer.

Your service pages need to explain the work a customer is considering. Explore the relevant industry page for more detail on that work.

Service page questions

What landscaping service pages should explain

Which projects do you take on, and where do you work? Explain the jobs a homeowner can ask you to quote.

Explore this industry →
Service page questions

What mortgage service pages should explain

Which borrowers and loan types does your business work with? Give visitors enough detail to decide whether to contact you.

Explore this industry →
Service page questions

What private lending pages should explain

Which property types and financing needs will you consider? Describe your criteria so a borrower can assess the fit.

Explore this industry →

Details to bring to your SEO plan

Your servicesYour customersYour service area

Include your website and the work you want more inquiries about. Talk to us →

Published case studies

Client case studies: calls, AI citations and the limits of each result.

These studies include screenshots, reporting periods and results that did not go the client's way. Read the evidence before treating any result as a forecast.

Recruitment & Staffing

FIS Recruitment

FIS Google Business Profile calls and dated search checks.

Across three locations, FIS recorded 2,786 profile interactions from December 2025 to May 2026, including 1,319 calls. On September 9, 2026, ChatGPT named FIS first for a temp agency near Islandia. It also named FIS first for executive recruiters in Bethlehem. That day, Google placed FIS above Robert Half in Bethlehem, but below Randstad in Islandia for those searches.

First 60 days: listed by nameTemp agency near IslandiaGoogle, ChatGPT, Perplexity, Gemini
1,319calls included in profile interactions
December 2025 to May 2026
Read the case study →
Luxury Events

Emily Coyne Events

One wedding planner page: different recommendations from Google and ChatGPT.

In the February 2026 pilot, four changes to one Napa wedding planner page led to appearances in four AI tools. On September 9, 2026, Google's AI answer named Emily first for "best napa wedding planner". ChatGPT named another firm first and Emily second for a luxury Napa wedding. Gemini and AI Mode were not retested in September.

February 2026 pilotSeptember 2026 recheckDifferent recommendations
1page in the February pilot
four changes, four AI tools
Read the case study →
Landscaping

Landscape Associates of California

ChatGPT cited a landscaping cost guide but recommended other contractors.

The study records citations across AI Overviews, AI Mode, Gemini and ChatGPT. Three homeowner emails arrived in spring 2026, and one of them says it came through Google. On September 9, 2026, ChatGPT cited the guide for costs while recommending three other contractors for a quote.

AI OverviewsAI ModeGeminiChatGPT
3homeowner emails in spring 2026
one identifies Google as its source
Read the case study →

View all case studies →

SEO for your service area.

We work with US service businesses wherever they are based. Tell us which areas you serve when you get in touch.

Discuss my service area →
FAQ

Questions before starting SEO work.

How long does SEO take to produce inquiries?
Another client's case study cannot tell us when your business will see results. The initial roadmap sets work priorities, and monthly reporting shows what changes.
What determines the scope and fee?
The proposal depends on your website as it is today, your services and the work we agree on. We put the scope and fee in writing after a short conversation about what you need.
Do you guarantee results?
No. We work on what we can control: your website's technical health, content, authority and ease of use. We report transparently on the impact.
Who will work on our SEO?
One senior team works on your account and sets the priorities. The plan covers the website work, content and reporting in your agreed scope.
Should we start with SEO or Google Business Profile work?
If your immediate need is profile maintenance, look at our Google Business Profile service. Website issues or content gaps may call for a broader SEO scope.
Will an AI citation mean more customer inquiries?
A citation shows that an answer used your page as a source. It does not establish that a customer contacted you because of that answer.
Can you work with our developer or designer?
We can provide specifications, task tickets and criteria for checking the changes. The agreed scope needs to say clearly who makes each change.
Can the plan cover several business locations?
We offer local website and profile work for businesses with several locations. Your proposal needs to specify which locations and changes it covers.
Who writes the website content?
We can prepare briefs and write the content, or work on it with your team. The scope sets out which pages need writing or revision.
What happens when we get in touch?
We reply within one business day when you get in touch through the form. You can also call (505) 900-9799 or book a 15-minute call. Scope and fee are set out in writing before any work starts.

Find out what your website needs.

Get in touch to discuss the work your site needs. To check an AI answer first, see what ChatGPT says about your business.

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